Custom Website Design header image - Futuristic ‘Custom Website Design’ command-center interface floating in a dark, starry digital space, no physiCustom Website Design header image - Futuristic ‘Custom Website Design’ command-center interface floating in a dark, starry digital space, no physi

Custom Website Design

Hand‑coded WordPress websites built for speed, accessibility, and long‑term control.

Custom Website Design

Custom website design that’s fast, flexible, and fully yours

Let’s build you a hand‑coded WordPress site that flies. No page builders, no bloat—just clean, fast code. We design and code your theme from scratch so it matches your brand, loads fast, passes Core Web Vitals, meets WCAG 2.2 AA, and gives your team a simple, stable editor. You own every line of it—no vendor lock‑in, no surprise plugins.

We’re a St. Louis partner you can reach. We work with businesses and agencies to launch sites that perform on day one and keep improving—with clear scopes, transparent pricing, and a plan for growth after launch.

Dual‑monitor workspace showing WordPress block editor alongside a Lighthouse report with 95+ scores and Core Web Vitals passing, representing STL CodeScape’s custom high‑performance builds.
  • Pixel‑perfect custom theme development that’s built to scale
  • A straightforward editor your team will actually use (with training and documentation)
  • Security, updates, and performance monitoring—handled
  • SEO‑friendly structure, analytics, and best practices baked in

Request a custom estimate See our work

Want a quick ballpark and timeline? Book a no‑pressure discovery chat and get answers within 1–2 business days.

Prefer to talk now? Call 314-657-7421 or email jc@stlcodescape.com.

Trusted by St. Louis brands and growth-focused teams

Across the region, our custom WordPress sites power B2B, nonprofit, healthcare, and ecommerce teams. We regularly partner with St. Louis branding and creative agencies as their on‑call development arm—slotting in where you need us to ship clean, fast, reliable sites. See how we support advertising teams.

Proud to partner with local brands and agencies. Want your logo here next? Let’s talk.

They delivered a clean, custom WordPress build that cut our load times by more than half and made updates painless.

— Marketing Director, St. Louis B2B company

By the numbers

  • {YY}+ years building on WordPress
  • {XX}+ custom sites launched
  • Typical page‑speed improvement after rebuild: 40–70% faster
  • 90%+ Core Web Vitals pass rate at launch
  • 100% code ownership and editor training included

See outcomes in our work → View the portfolio

Have a project in mind or need a faster site? Get a no‑pressure, 15‑minute consult at 314‑657‑7421 or jc@stlcodescape.com. Agencies: ask about white‑label partnerships.

What you get with a custom build from STL CodeScape

Every site we ship is built for measurable performance, security, usability, and long‑term growth. Here’s exactly what that looks like—plus how it helps your team move faster and convert more.

  • Speed you can measure (and feel)

    • Core Web Vitals at launch: LCP ≤ 2.0s on 4G, CLS ≤ 0.1, INP ≤ 200 ms on key page types
    • Lighthouse Performance: 90+ on primary templates
    • Built‑in tactics: lean, hand‑coded theme, critical CSS, code splitting, HTTP/2 or HTTP/3, preconnect/preload, optimized WebP/AVIF images, lazy loading, font subsetting, server/page caching, optional CDN
    • Monitoring: baseline lab tests plus field data (CrUX/RUM) with alerting and plain‑English reports you can share with stakeholders
    • Quick check: ask us for a no‑pressure performance snapshot of your current site to see where you stand (see how we handle performance optimization and caching).
  • Security, hardened end to end (so you can sleep at night)

    • Least‑privilege roles, strong auth, optional 2FA, login rate limiting, XML‑RPC restrictions
    • Minimal, vetted plugins; read‑only deployments and version control
    • WAF and server hardening guidance
    • Backups: automated daily with offsite retention, tested restores, documented recovery
    • Updates: scheduled core/plugin/theme updates with compatibility testing; emergency patches for critical CVEs
    • Want us to review your current risk surface? We’ll run a quick security check and outline priorities (ask about our managed hosting approach).
  • Accessibility by default (reach more users, reduce risk)

    • WCAG 2.2 AA alignment with an accessibility audit at QA (keyboard navigation, focus order, semantics/landmarks, ARIA only where needed, contrast, captions/alt text, error messaging)
    • Testing with automated tools (axe, Lighthouse) and screen readers (NVDA/VoiceOver)
    • Remediation before launch and a shareable notes/report
    • Already have a site? We can audit and provide a practical remediation plan
  • Built to scale (without rebuilds)

    • Modular theme architecture and a reusable component library ready for new layouts, post types, and features
    • WordPress coding standards, documented patterns, and Git‑based workflows for predictable enhancements
    • Integration‑ready (REST API, CRM/marketing tools, ecommerce, multilingual) without rework — see our Business Process Automation services
    • Planning a CRM or ecommerce rollout? We’ll map the integration during discovery so you’re future‑proof
  • Editor experience your team will love (publish in minutes, not meetings)

    • Intuitive Gutenberg blocks, custom fields, and locked patterns that preserve design while giving editors real control
    • Contextual help, validation, live previews, and role‑based permissions
    • Training and documentation: recorded onboarding, quick‑start guides, and post‑launch support so non‑technical users can update confidently
    • Want a 10‑minute demo? We’ll show you how fast it is to edit a page
  • SEO‑ready from day one (foundation for growth)

    • Technical SEO: semantic HTML, clean URLs, logical headings, canonical tags, XML sitemaps, robots, 301 redirect plan
    • Structured data where it fits (Organization, LocalBusiness, WebSite, BreadcrumbList, Article/Product, etc.)
    • Social metadata (Open Graph/Twitter), image alt text guidance, GA4 and Search Console setup, event tracking for key conversions
    • Have an SEO partner? We’ll collaborate and plug into their roadmap from week one
  • True ownership and zero lock‑in (your site, your rules)

    • You own the code, content, and design assets; we transfer repos and full admin access at launch
    • No proprietary builders or licenses required to run your site (our theme development approach)
    • Portable WordPress stack on standard hosting, with deployment/runbook docs for your team
    • Prefer to host with your provider? No problem—we’ll deploy and document everything

If you want this level of clarity and control on your next build, let’s talk. Book a quick intro at stlcodescape.com, call 314-657-7421, or email jc@stlcodescape.com.

Custom website design services

From discovery to launch, we deliver end‑to‑end custom WordPress sites built for speed, scale, and control—without bloat or guesswork. Curious if we’re a fit? Book a quick discovery call and get a ballpark scope in 1–2 business days.

A typical engagement includes:

  • Custom WordPress theme development (no bloated page builders)

    • Hand‑coded themes tailored to your brand and content model; no Elementor, Divi, or WPBakery
    • Custom Gutenberg blocks, theme.json, and ACF when useful for a clean, intuitive editor
    • Lean PHP/JS/SCSS, reusable components, and WordPress‑native features to avoid technical debt
    • Want to review code standards, repos, or performance reports? Ask and we’ll share examples.
  • UX/IA: discovery, content modeling, sitemaps, wireframes

    • Stakeholder and user interviews, analytics review, and competitive scans to clarify goals and KPIs
    • Content modeling across post types, taxonomies, and fields to future‑proof structure
    • Sitemaps and low‑ to mid‑fidelity wireframes to validate flows before visual design
    • Kickoff workshops available to align goals and success metrics—great for complex teams.
  • UI design: design system/tokens, responsive layouts, motion micro‑interactions

    • A documented design system with tokens (color, type, spacing, elevation) for consistency and scale
    • Responsive layouts for key breakpoints, component variants, and states (hover, focus, active)
    • Purposeful motion and micro‑interactions with reduced‑motion fallbacks
    • Have brand guidelines already? We’ll match them. Starting fresh? We’ll codify a lean system.
  • Integrations: CRM, marketing automation, chat, analytics, and third‑party APIs

    • CRM/marketing tools like HubSpot, Salesforce, Marketo, Klaviyo, Mailchimp
    • On‑site chat and support (Intercom, Drift), calendar/booking, job boards, events, search — consider our Custom AI Chatbot Setup
    • Analytics via GA4 and GTM, data‑layer events, API integrations, and SSO where needed
    • Bring your stack—we’ll map integrations and flag data/privacy or licensing needs up front. See related: AI Integrations and Business Process Automation.
  • Ecommerce/WooCommerce (if relevant)

    • Custom WooCommerce themes with fast product templates and an optimized checkout
    • Support for subscriptions, memberships, bundles, variable products, tax/shipping rules, and gateways (Stripe, PayPal, Authorize.net)
    • Inventory/ERP/POS sync, shipping label services, and sales reporting dashboards
    • Already running WooCommerce? We can audit checkout friction and prioritize quick wins.
  • Accessibility consulting and testing

    • WCAG 2.2 AA guidance in UX, content, and UI
    • Semantic HTML, ARIA where needed, focus management, color contrast, skip links, form validation
    • Manual screen‑reader and keyboard testing (NVDA/VoiceOver) plus automated audits (axe, Lighthouse)
    • Accessibility is baked in from day one so you’re not paying for retrofits later.
  • Analytics/measurement setup and event planning

    • GA4 property setup, GTM data layer, and a measurement plan tied to your funnel and KPIs
    • Custom events for forms, CTAs, downloads, video, and ecommerce; consent mode and privacy settings
    • Optional heatmaps and session replay (Hotjar) and A/B testing setup
    • Post‑launch dashboards so stakeholders can see impact at a glance.
  • Migrations, redirects, and content support

    • Full content inventory and URL mapping, 301 redirect plan, and pre/post‑launch crawl checks
    • Structured content templates, editorial guidelines, and CMS training
    • Media optimization, file cleanup, and hands‑on content entry support as needed
    • Planning a platform switch? We’ll map risk, preserve SEO equity, and handle the heavy lifting. We’ll also set a helpful custom 404 and error handling.

We execute all of the above with lightweight architecture, version control and code review, automated checks, and performance budgets. Prefer to have hosting handled too? Explore our managed WordPress hosting. Ready to talk specifics? Email jc@stlcodescape.com, call 314-657-7421, or request a kickoff at stlcodescape.com to get your estimate and timeline.

Built the right way: our WordPress engineering standards

We build WordPress like a product, not a template. Every site uses a hand‑coded theme built for longevity, speed, and safety. No page builders, no bloat, no lock‑in. The result: faster load times, lower long‑term costs, and the freedom to evolve without replatforming. Want a quick technical gut check on your current site? Call 314-657-7421 or email jc@stlcodescape.com.

Modular WordPress component library and code snippets demonstrating a custom theme architecture with reusable blocks, patterns, and documented design tokens.
  • Custom, modular theme architecture

    • No Elementor or Divi. We use the Block Editor with custom blocks and reusable patterns
    • A modular component library keeps design consistent and makes future changes fast and low risk
    • Outcome: consistent brand execution and safer, cheaper iterations as you grow
  • Clean, reviewable code

    • PHP 8.x with WordPress Coding Standards (PHPCS), modern JS with ES modules, SCSS with a sensible architecture (BEM/utility mix)
    • Automated linting (PHPCS, ESLint, Stylelint, Prettier) and pull‑request reviews on every change
    • Outcome: no black boxes—your team (now or later) can read, audit, and extend everything
  • Performance by design

    • Performance budgets set at kickoff (e.g., LCP < 2.0s on 4G, CLS < 0.1, TBT < 200ms) and enforced in QA
    • Critical CSS, code splitting, deferred/async scripts, font subsetting with preload and font‑display: swap
    • Image pipeline with responsive srcset, AVIF/WebP conversion, lazy loading, and a global CDN
    • Server/page/object caching, HTTP/2/3, and database/query optimizations to keep speed under load
    • Outcome: better user experience that supports SEO, conversions, and paid traffic performance
  • Security hardening

    • Least privilege for users and roles, strong password policies, 2FA for admins
    • Core/file hardening (disable file editing, strict permissions), login rate limiting, bot/spam protection on forms
    • Web Application Firewall (e.g., Cloudflare) and a documented update cadence
    • Outcome: reduced risk of breaches and brand‑damaging downtime
  • Safe releases and reversibility

    • Git workflow with protected branches, peer reviews, and issue tracking
    • CI/CD to staging and production, deployment checklists, and one‑click rollbacks
    • Staging mirrors production for realistic QA; safe database/media syncs
    • Outcome: predictable launches and the confidence to ship more often
  • Observability and resilience

    • Encrypted automated backups (daily by default, hourly available), 30–90 day retention, tested restores
    • 24/7 uptime monitoring and Core Web Vitals tracking; error logging via server/PHP logs and optional Sentry
    • Outcome: issues caught early and restored quickly—your team finds out first, not last
  • Clear documentation and handoff

    • Editor guide, component/pattern library, environment/setup docs, and a change log
    • Live training for your team with recorded walkthroughs; you own the repo and all IP
    • Outcome: your team is self‑sufficient on day one—no vendor lock‑in, ever

Curious how this would look for your site? Ask for a 15‑minute engineering walkthrough or a sample repo checklist. Email jc@stlcodescape.com or call 314-657-7421.

Explore our WordPress specialists

Search-ready from day one

Launch with the search foundations already dialed in—so you can be discovered, measured, and improving from day one. No plug‑in soup, no guesswork; just clean implementation and clear reporting you can act on.

  • Technical SEO at the code level

    • Semantic HTML5 with logical headings and accessible landmarks (built for crawlers and humans)
    • Title and meta description controls in WordPress, plus Open Graph and Twitter Card tags
    • Canonical tags on indexable templates; www/non‑www and trailing‑slash consistency; HTTPS enforced
    • Robots directives (robots.txt and meta robots) per environment; XML sitemaps generated and submitted
    • Clear URL patterns, correct pagination, and alt text standards
  • Structured data where it helps

    • JSON‑LD for Organization/LocalBusiness, WebSite + SearchAction, BreadcrumbList, Article/BlogPosting, Product/Service, Event, FAQ as needed
    • Validated via Google Rich Results Test and Schema Markup Validator (so you’re eligible for rich results without bloat). Local business? Here’s how we handle local SEO.
  • GA4 and Google Tag Manager, with a plan

    • GA4 property with meaningful events and conversions: forms, phone/email clicks, downloads, video plays, outbound links, key funnel steps
    • GTM container and dataLayer for reliable tagging; consent mode and IP anonymization when required
    • Search Console connected; optional Bing Webmaster Tools; baseline dashboards from day one—so you know what’s working
  • Redirect mapping and indexation safeguards

    • Full 301 redirect map for migrations, with 410s for retired content (preserve equity, avoid dead ends)
    • Helpful custom 404 page; 404 and crawl errors monitored post‑launch
    • Staging blocked from indexing; production verified with pre/post‑launch crawls
  • Performance as an SEO lever

    • Performance budget enforced during development; Core Web Vitals tracked (LCP < 2.5s, CLS < 0.1, INP < 200 ms)
    • Server‑level caching/CDN, HTTP/2 or HTTP/3, Brotli compression; minified, deferred assets; modern image formats with lazy loading
    • Ongoing Lighthouse, PageSpeed Insights, and Search Console CWV monitoring—because speed compounds results

Curious how your current setup stacks up? Ask us for a quick technical SEO and analytics check and we’ll outline a practical plan. Email jc@stlcodescape.com or call 314-657-7421 to get started.

How our custom web design process works

We run a clear, milestone‑based workflow with defined owners and deliverables. Each step ends with sign‑off so you always know what’s next. Want a quick walkthrough tailored to your goals? Call 314-657-7421 or email jc@stlcodescape.com for a 15‑minute planning call.

Project timeline graphic showing the STL CodeScape web design process from Discovery through Training & Handoff.
  • Discovery

    What we do: Align on goals, audiences, metrics, and requirements. Audit your current site and stack. Inventory content and assets. Review analytics and search data to find gaps and opportunities.

    Key inputs/deliverables: Goals brief, audience personas, requirements list, content inventory, analytics/SEO snapshot, risk/assumption log

    Your role: Share brand assets, access to analytics/hosting, and stakeholder input

    Outcome: Shared clarity on goals and constraints so we can plan and budget with confidence.

    If you’re starting with strategy and positioning, our Marketing Consultant service can help.

  • UX/IA

    What we do: Turn strategy into structure with sitemaps and low‑fi wireframes. Define the content model and map real content to reusable blocks.

    Key deliverables: Sitemap, wireframes for key templates, content model spec, component inventory with acceptance criteria

    Your role: Approve navigation, page hierarchy, and must‑have components

    Outcome: Intuitive structure that makes content easy to find and publish, reducing rework later.

  • UI design

    What we do: Set visual direction with moodboards, then a design system (color, type, spacing, states). Produce responsive comps and an interactive prototype to preview flows and micro‑interactions.

    Key deliverables: Moodboards, design tokens/system, high‑fi responsive comps, clickable prototype, accessibility contrast checks

    Your role: Provide consolidated feedback each round; approve final design before development

    Outcome: A visual system your team loves and your users can navigate—validated before we write a line of code.

  • Development

    What we do: Hand‑code a custom WordPress theme with version control. Create custom post types, fields, and block‑based components. Implement approved integrations. Configure the editor with guardrails, patterns, and help text.

    Standards: PHP/JS coding standards, secure architecture, reusable components, Core Web Vitals budget (target LCP < 2.5s, CLS < 0.10, INP < 200ms), WCAG 2.2 AA groundwork

    Environments: Git repo and a staging site with CI for safe previews

    Your role: Provide integration credentials and timely review on staged features

    Outcome: A fast, secure, editor‑friendly WordPress build your team can update without calling a developer.

  • QA

    What we do: Validate across a defined device/browser matrix, run an accessibility audit (WCAG 2.2 AA), tune performance, and complete technical SEO checks (metadata, headings, schema, XML sitemaps, robots, canonicalization).

    Key deliverables: QA report with fixes, accessibility findings and remediations, performance benchmarks/Lighthouse report, SEO pre‑launch checklist

    Your role: UAT on staging with a single feedback queue

    Outcome: A site that meets accessibility, speed, and search standards—ready for real users.

  • Launch

    What we do: Plan and execute content migration, set up 301s, configure production hosting (caching/CDN, backups, SSL, security headers). Finalize analytics, search console, and monitoring. Complete a go‑live checklist.

    Key deliverables: Migration plan and completed import, redirect map, production config, go‑live checklist, rollback plan

    Your role: Approve launch window and provide DNS access or coordinate with IT

    Outcome: A smooth go‑live with preserved SEO and a safety‑net rollback plan (that we rarely need).

  • Training and handoff

    What we do: Train your team on the editor with live walkthroughs and short videos. Provide an admin guide, component docs, and maintenance notes. For 30–90 days, we monitor real‑world data and make targeted improvements to performance, SEO, and UX.

    Key deliverables: Training session(s), video library, admin guide, post‑launch optimization plan and report

    Your role: Assign content owners and prioritize the optimization backlog

    Outcome: Confident editors on day one and a data‑driven plan for quick wins post‑launch.

Have a brand or agency partner? We collaborate seamlessly and can slot into your process. Ready to see timeline and budget options for your site? Let’s talk—314-657-7421 or jc@stlcodescape.com.

Recent work and results

Real projects, real numbers. Below are a few recent builds and the gains they delivered. If you’d like the full picture, we can share before/after videos, Lighthouse files, and the exact checklist we used to get these results.

Healthcare clinic (multi‑location, St. Louis)

Before‑and‑after performance comparison for a healthcare clinic site: mobile LCP improved from 5.2s to 1.3s, INP from 420ms to 120ms, CLS from 0.21 to 0.02, with a downward line chart.
  • Problem: Plugin‑heavy theme slowed mobile users and hurt ADA compliance and booking
  • Approach: Hand‑coded theme using the Block Editor with custom blocks/patterns, WCAG 2.2 AA fixes, streamlined booking flow, image/CDN optimization, server‑level caching
  • Impact: Mobile LCP 5.2s → 1.3s; INP 420ms → 120ms; CLS 0.21 → 0.02. Organic appointment requests up 62%, bounce rate down 19%, time on site up 24%
  • Screenshots: Homepage above the fold (before/after), appointment flow, Lighthouse comparison

Want a quick audit of your booking flow and ADA gaps? Email jc@stlcodescape.com for a 5‑minute teardown.

B2B manufacturer (catalog + RFQ)

  • Problem: Disorganized product content and slow builder pages cut leads and search visibility
  • Approach: Content modeling and IA overhaul; custom post types/taxonomies; faceted search; schema (Product, Organization); lean theme; GA4 event tracking for RFQs; preconnect/preload; tuned hosting
  • Impact: Core Web Vitals pass rate 42% → 98%. Average mobile load 6.1s → 1.4s; server response ~800ms → ~180ms. RFQs up 84%, pages/session up 35%
  • Screenshots: Product listing and detail (before/after), RFQ tracking dashboard, CWV report

Want us to map your catalog and surface quick-win schema opportunities? We’ll send a free outline.

DTC retailer (WooCommerce)

  • Problem: Bloated third‑party theme and scripts slowed product views and raised checkout abandonment
  • Approach: Lightweight custom WooCommerce theme, optimized gallery and variant logic, deferred non‑critical JS, WebP/AVIF via CDN, simplified checkout UX
  • Impact: Mobile LCP 4.3s → 1.4s; INP 380ms → 110ms; CLS < 0.03. Checkout abandonment down 18%; revenue up 29% in the first quarter; AOV up 8%
  • Screenshots: Product page and checkout (before/after), revenue and funnel views

Want a checkout friction check? We’ll review your cart and send prioritized fixes.

Our results continue after launch. If you want gains that compound, our ongoing program monitors performance, tightens security, and ships steady improvements tied to your goals. Ready to see what’s possible on your site? Get a free mini performance audit—48‑hour turnaround with prioritized fixes and ROI estimates. Call 314-657-7421 or email jc@stlcodescape.com.

Ongoing website management and growth

Think of us as your web‑presence manager. We keep your site fast, secure, and focused on revenue while we ship improvements—so your team can stay focused on the work that grows the business. If you also want hosting handled, explore our managed WordPress hosting solutions.

What ongoing management looks like

  • Proactive updates, security monitoring, and performance audits that prevent issues before they cost you leads or revenue

    • Staging‑first core/plugin updates with rollback plans and scheduled windows (we handle it, you approve)
    • 24/7 uptime monitoring, WAF/CDN configuration (e.g., Cloudflare), daily off‑site backups with 30–90 day retention, least‑privilege access and 2FA, audit logs, vulnerability scanning—your stack stays protected
    • Monthly performance audits with real‑user data (GA4 + CrUX) and lab tests (Lighthouse). Targets: LCP < 2.5s, INP < 200ms, CLS < 0.1. We tune caching, image/CDN delivery, and code to stay “Good”—and jump on regressions fast
  • Content iterations, CRO testing, and UX enhancements that turn more visitors into customers

    • Ongoing content updates, on‑page SEO, and schema where it fits to lift visibility
    • Conversion research using heatmaps, form analytics, and privacy‑safe session insights to find friction and fix it
    • A/B and multivariate tests for headlines, CTAs, layouts, and forms—each with a clear hypothesis and success metric you can approve
    • Accessibility fixes and micro‑UX tweaks aligned to WCAG 2.2 AA, improving usability for everyone
  • Feature sprints, roadmap planning, and backlog management aligned to business outcomes

    • A shared backlog and quarterly roadmap around your goals (leads, sales, hiring, support deflection)—no busywork, just impact
    • 2–4 week sprints with acceptance criteria, staging previews, and a strict definition of done, so launches are predictable
    • Structured releases via Git and CI, change logs, and owner training for new editor features—your team stays confident and in control
  • Regular reporting with next steps, not vanity metrics

    • Monthly scorecard: traffic, conversions, search visibility, Core Web Vitals, uptime, security posture, what we shipped, and what’s next
    • Quarterly reviews: revisit goals, prioritize the next experiments/features, adjust budgets based on ROI
    • Clear recommendations: which page, module, or flow we’ll improve next and why—so you always know the plan

Onboarding is simple: we handle access, run a baseline audit, harden security, then agree on the first month’s quick wins and roadmap. We can also extend this program with practical AI features when they save time or improve customer experience.

Want your site managed like a revenue product, not a brochure? Request a complimentary baseline audit and growth plan. Call 314-657-7421 or email jc@stlcodescape.com—no pressure, just clear next steps.

Practical AI, integrated where it helps

We use AI integrations as a helpful accelerator. When it improves the experience or cuts busywork, we add it to your WordPress stack with privacy, accuracy, and control—so your team moves faster without risking your brand or data. Not sure where to start? Ask for a 15‑minute walkthrough focused on your site’s highest‑ROI use cases.

  • On‑site chat or guided search (safe by design)

    • Answers come from your approved content and product data via a private knowledge base
    • No training on your data by third parties; zero‑retention or self‑hosted models when needed; PII redacted from prompts/logs
    • Guardrails: confidence thresholds, citations, handoffs to forms or humans, role‑aware answers for logged‑in users
    • Built‑in analytics so you can turn real questions into better content—and capture more leads with smarter FAQs and CTAs

    See the Custom AI Chatbot Setup

  • Content ops that keep your team in control

    • Drafts, outlines, meta descriptions, summaries, FAQs, and repurposed formats in your brand voice and reading level
    • Human‑in‑the‑loop QA inside WordPress: approval queues, version diffs, and fact checks before publish
    • A governed prompt library, brand glossary, and do‑not‑say rules to maintain accuracy and compliance
    • Ship more content without adding headcount while keeping editorial standards intact
  • Personalization assistants using consented first‑party data

    • Show the right message to the right visitor based on return status, location, referrer/UTM, or behavior
    • Examples: dynamic CTAs, recommended content, industry‑specific service variants
    • Consent management integrated with your CMP, hashed IDs, short retention, full opt‑out controls, and GA4 measurement for each variant
    • Start small with one or two high‑impact variants and A/B test—no code on your side
  • Admin automations that remove tedious tasks

    • Smart tagging and internal link suggestions; bulk cleanups for titles, descriptions, readability
    • Image support: alt‑text suggestions, focal‑point detection, size recommendations, all with one‑click approval
    • 404 clustering and redirect suggestions; product/spec extraction for faster catalog updates; scheduled batch jobs with role‑based permissions and audit logs
    • Reclaim hours each week with safe defaults, clear approvals, and auditability — see our Business Process Automation

Under the hood, we connect these features to WordPress (custom blocks, ACF fields, REST endpoints, WP‑CLI/cron), add rate limits and usage caps, and choose the right model per task (OpenAI, Anthropic, or vetted open source) based on privacy and cost. We’ll document everything and train your team, then iterate based on what the data shows.

AI‑assisted content and insights feed your analytics so you can see what works—and what to do next. Ready to pilot one or two use cases? Email jc@stlcodescape.com or call 314-657-7421 to get a quick, low‑risk plan.

Connect your site to your social channels

Your website and social channels should amplify each other. We build WordPress with social baked in so every post, product, or announcement can be distributed, attributed, and improved—without extra copy/paste. If you need strategy and execution, we can run the playbook for you (see AI Social Media Content).

  • Content distribution hooks and scheduling

    • Editorial calendar setup that mirrors your social schedule, so your site and socials move in lockstep
    • One‑click share fields in WordPress for captions, hashtags, and trackable links—publish once, post everywhere
    • Webhooks/RSS to push new content into tools like Buffer, Hootsuite, Later, or Meta Business Suite—no manual uploads
    • Optional “link in bio” landing page on your domain to turn social clicks into high‑intent actions
  • OG/Twitter cards, share images, and embedded feeds

    • Open Graph and Twitter Card tags per template with sensible fallbacks, so shared links always look on‑brand
    • Custom meta fields for share titles/descriptions; automated image generation with dynamic templates for consistent, eye‑catching thumbnails
    • Lightweight share buttons with copy‑ready links to reduce friction and increase shares
    • Embedded social feeds where useful, implemented via API with caching (or low‑impact embeds) to keep pages fast
  • UTM standards and analytics for attribution

    • A clear UTM schema applied automatically (utm_source, utm_medium, utm_campaign, utm_content) so you finally know what’s working — see how we attribute social leads
    • GA4 and GTM configured to capture social traffic, shares, and downstream conversions—not just vanity metrics
    • Channel groupings, assisted‑conversion views, and Looker Studio dashboards that make it obvious which networks and posts drive results
  • Optional social media management and reporting

    • Monthly content planning, asset creation, scheduling, and community engagement—aligned to your goals and brand voice
    • AI‑assisted caption ideas and asset variations with human review to speed production without sacrificing quality
    • Monthly reports on traffic, conversions by network, follower growth, engagement quality, posting time analysis, and clear next steps

Want social to drive leads, not just likes? Let’s connect your stack and set up attribution that tells a real story. Email jc@stlcodescape.com or call 314-657-7421 to get a quick audit and action plan.

Timelines and typical investment

What to expect for scope, timing, and budget. If you need a quick ballpark or want to sanity‑check a launch date, email jc@stlcodescape.com or call 314-657-7421. A 15–20 minute scoping chat is often enough for an initial range. Want more detail on timing? How long does it take to design and develop a website?

Typical timelines

  • Custom marketing/lead‑gen sites: 8–16 weeks. Fastest when content and brand assets are ready early, feedback is quick, and one decision‑maker drives approvals. We’ll map milestones to your internal deadlines so you can plan campaigns with confidence.
  • Ecommerce or complex builds (WooCommerce, memberships, portals, multi‑language): 12–20+ weeks, driven by integrations, data migration, and checkout flows. We’ll flag critical path items early to keep the project on track.
  • Rush options may be available when scope is tight and content is finalized. Ask about Fast‑Track availability during your consult.

Typical investment ranges

  • Custom WordPress marketing sites: $25k–$65k for most small to mid‑sized teams
  • Ecommerce or feature‑rich sites: $45k–$120k+, based on product data, payment/shipping rules, and third‑party systems
  • Microsites or campaign landing ecosystems can be scoped separately when they share a component library

Expect a transparent, fixed proposal after discovery—no surprise change orders unless scope changes. If you’re comparing options, we’ll happily explain where dollars go and how to phase features to meet budget.

What drives price up or down

  • Design and UX scope: number of unique templates, components, states, and animations
  • Integrations: CRM/marketing automation, booking, ERP/PIM, SSO, search, AI features, payment gateways
  • Ecommerce complexity: product types/variants, subscriptions, tax/shipping, bundling, B2B pricing, custom checkout
  • Content: copywriting, photography/video, content modeling, migration volume, translation
  • Compliance and performance targets: WCAG 2.2 AA depth, Core Web Vitals budgets, security requirements
  • Team cadence: availability for reviews, consolidated feedback, and approvals

We’ll help you right‑size scope now and roadmap nice‑to‑haves for a later phase.

What’s included in our project fee

  • Strategy and discovery: goals, user stories, technical requirements, success metrics
  • UX/IA: content modeling, sitemaps, wireframes
  • UI design: a reusable design system and page‑level comps
  • Custom theme development: hand‑coded theme, modular component library, editor‑friendly fields
  • Technical SEO and analytics: schema where appropriate, GA4 + event plan, search‑ready architecture
  • Quality assurance: accessibility, performance, cross‑browser/device testing, security hardening
  • Launch and training: staging to production cutover, editor training, documentation
  • 30–90‑day optimization window: monitoring, fixes, and small enhancements from real‑world use

No proprietary builders—ever. You get clean, maintainable code your team can grow with.

Ownership, IP, and hosting

  • You own your website: design files, custom code, and content. We use open‑source components under standard licenses and never lock you into proprietary builders.
  • Code is version‑controlled and can live in your Git repository; you get full admin access at launch.
  • Hosting: we can manage hosting or recommend managed WordPress options (e.g., Kinsta, WP Engine) with staging, backups, CDN, and WAF. We’ll right‑size the plan to your traffic and stack. Explore our Web Hosting Company services.
  • Third‑party licenses (premium plugins, CDN, transactional email) and hosting fees are billed at cost or directly by the vendor.
  • Already have a preferred host or DevOps process? We’ll meet you there.

Payment structure

Most projects use milestone billing: deposit to reserve the schedule, then payments at design approval, code complete, and launch. We can align with your procurement requirements if needed.

Ready to explore fit, timeline, and budget for your build? Email jc@stlcodescape.com, call 314-657-7421, or request a scoping call—we’ll get you a tailored estimate and a realistic launch plan.

FAQs about custom website design

Do I need a fully custom build, or would a template work?

It depends on goals, timing, and budget. Choose a custom theme when you need top performance, a distinct brand system, complex content models, custom integrations, accessibility compliance, or room to scale. A lightweight template can work for a small brochure site or MVP on a short timeline; expect design and feature limits. We avoid heavy page builders in custom work to prevent bloat. If a template is right, we still harden and optimize it and outline the trade‑offs. Not sure which path fits? Book a quick 15‑minute fit check and we’ll give you a clear recommendation—no upsell. Learn more about hand‑coded custom WordPress and our UX and conversion approach.

Who writes the content, and how do you support it?
  • Content strategy, IA, and SEO briefs per page
  • Wireframes that map messaging hierarchy
  • Copywriting and editing add‑ons (human‑written, AI‑assisted when useful)
  • Content migration from your current site
  • Image sourcing, compression, alt text, and on‑page SEO

We set clear owners and timelines so content doesn’t slow the build. If content is the bottleneck, we can run a focused content sprint to get you launch‑ready. Want to see a sample brief or wireframe? Ask and we’ll send one.

What are your accessibility (ADA/WCAG) commitments?

We design and develop to WCAG 2.2 AA. QA includes manual keyboard testing, screen reader checks (NVDA/VoiceOver), focus order/management, semantic markup/ARIA, and color contrast validation, plus automated scans (axe/WAVE). We can deliver an audit report, issue log, remediation plan, and an accessibility statement template. No one can guarantee legal outcomes, but our process reduces risk and improves UX. Curious where you stand today? Request a complimentary homepage scan and quick-read findings.

Where should we host, and what stack do you recommend?

We prefer managed WordPress hosting with staging, daily backups, SSL, WAF, and solid support (WP Engine, Kinsta, or Cloudways on premium infrastructure). Baseline stack:

  • Nginx or Nginx+Apache, PHP 8.2/8.3+, MySQL 8 or MariaDB 10.6+
  • Object caching (Redis), HTTP/2 or HTTP/3, CDN (often Cloudflare)
  • Git‑based deployments, SSH/CLI, one‑click staging

We’ll assess your host, migrate if needed, and tune for Core Web Vitals. We handle off‑hours cutovers with a rollback plan. Ask for a no‑cost host health check, or explore our managed WordPress hosting.

Can you build ecommerce, and how do you handle PCI?

Yes, typically with WooCommerce. For payments, we use gateways like Stripe, PayPal, or Authorize.net. Hosted fields or offsite checkout keep you in PCI SAQ A scope; capturing card data on your domain moves you to SAQ A‑EP with tighter controls. We never store raw card data. We implement HTTPS, secure headers, least‑privilege access, logging, backups, and can coordinate scans and policy work with your compliance provider. We’ll map your payment flow and compliance scope in a one‑page brief before we build—ask us for a sample.

What does post‑launch support look like? How do retainers work?

Options include:

  • Care and maintenance: updates, security/performance monitoring, backups, uptime alerts, fixes
  • Optimization: Core Web Vitals tuning, technical SEO, analytics, and content improvements
  • Growth sprints: new features, A/B tests, UX enhancements

Retainers are monthly hour blocks with SLA priorities, rollover rules, and transparent reporting. No long‑term lock‑in; adjust or cancel with 30 days’ notice. Want to preview how we work? Request a sample monthly report and SLA.

How do training and handoff work?

We run role‑based training, provide short screen‑recorded videos, and deliver an editor guide tailored to your blocks and fields. You’ll get staging access for rehearsal, a content freeze and launch checklist, and 30–90 days of post‑launch optimization. Technical docs cover theme structure, dependencies, environments, and deployment notes. Prefer to self-serve? We’ll share a sample editor guide or training video on request.

Who owns the code and what about third‑party licenses?

After final payment, you own the custom theme, bespoke plugins, and your content. Third‑party components keep their original licenses (most plugins are GPL; premium plugins, fonts, stock, or SaaS may need your subscription). We transfer accounts where possible and list any licenses you’ll maintain. You get Git access and exported assets. No lock‑in. Have existing plugins or tools you love? We’ll audit compatibility and keep what makes sense. For full control from day one, see our Theme Development standards.

Still deciding between custom and template for your project? Let’s talk through options and timelines. Call 314-657-7421, email jc@stlcodescape.com, or request a no‑pressure estimate at stlcodescape.com. Most ballparks go out within 1–2 business days.

Ready to design a site that pulls its weight?

Let’s make your website pay for itself. Pick how you’d like to start—no pressure, just clear next steps.

  • Request a custom estimate (60‑second form): Tell us your goals, must‑haves, timeline, and any budget targets. Within 1 business day, we’ll reply with a proposed scope, draft timeline, and a fixed project estimate—so you know exactly what it’ll take to launch.
  • Book a call: Prefer to talk it through? Schedule a 15–30 minute discovery call. You’ll get practical guidance on approach, realistic budget ranges, and next steps. No obligation, no jargon—just straight answers.

Want to see how we build before we chat? Explore our WordPress Specialists overview.

Have an RFP or brief? Email it and we’ll review before we connect.

Prefer direct contact?

Call: 314-657-7421
Email: jc@stlcodescape.com

Visit/mail: 2940 Melton Dr, Arnold, MO 63010

Why STL CodeScape

  • St. Louis‑based partner you can actually reach
  • No long‑term lock‑in—work with us because you want to, and keep full ownership of your code, content, and hosting choices
  • Transparent process with clear milestones, plain‑English updates, and predictable timelines and pricing

You’ll see a sticky “Request a custom estimate” button as you scroll, plus the same options in the footer. When you’re ready, tap it—or call or email—and we’ll get your project moving. Not quite ready? Send a quick question and we’ll point you in the right direction.

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