Graphic Designer

Graphic design built for the web, brand consistency, and measurable performance

Looking for web-first design that’s fast, accessible, and on brand everywhere? You’re in the right place—STL CodeScape in St. Louis creates visuals that strengthen your brand and drive measurable results. Every asset is tuned to load quickly, meet accessibility standards, and convert on your WordPress site, so your pages look great and perform under real traffic.

What you can expect

• Performance-focused assets: optimized SVGs and responsive WebP/AVIF sets that improve Core Web Vitals (LCP/CLS), cut page weight, and support better rankings and conversion
• Accessibility by design: WCAG-conscious color, readable type, alt text guidance, and motion/contrast best practices so more people can use your site with ease
• Brand consistency everywhere: reusable templates for web, social, email, and print, with clear specs so your team can move fast without diluting your brand
• Production-ready handoff: Figma files, export kits, and a tidy asset library mapped to your content and campaigns—ready to ship

WordPress is part of our core skill set. We turn designs into lean components that fit neatly into custom WordPress themes and block libraries—no page-builder bloat—so editors can update content without breaking layout, speed, or UX.

Need ongoing help? We offer flexible retainers for campaigns, social assets, landing page visuals, and continuous site optimization. Plug us into your team or collaborate with your branding agency—we’ll keep your brand sharp and your site fast.

Up next: a quick look at what we design and how our approach keeps your brand sharp and your site fast.

Trusted by St. Louis businesses and growing brands

From startups on Washington Ave to established manufacturers and nonprofits around the metro, St. Louis organizations trust STL CodeScape for design that looks sharp, reads clearly, and loads fast—because it moves the needle. We’re local and easy to reach, with on-site working sessions, content reviews, and photo or art direction when you want hands-on collaboration. Prefer remote? We run efficient weekly video check-ins for hybrid teams and keep projects moving with clear timelines and approvals.

Quick next step: Want a fast look at relevant work? Request a 3–5 piece portfolio preview matched to your industry and goals. Or book a 15‑minute intro to discuss scope, timeline, and budget.

What clients say

• “They translated our brand into web and social assets our team can actually use, and everything stays on brand.” — Marketing Director, St. Louis manufacturer
• “Our campaigns feel unified across web, email, and social, and the site is noticeably faster.” — Communications Lead, regional nonprofit
• “Fast, thoughtful, and collaborative. They speak design and development fluently.” — Principal, branding agency partner

Local and accessible

• St. Louis–based designers and developers; same-week coffee or on-site meetings available
• Flexible scheduling for stakeholder reviews and creative workshops across the metro

Ready to see what we can design together? Explore the range of brand, web, and marketing assets we create next—then pick the best starting point for you below.

What we design

From brand foundations to high-performing site assets and real-world collateral, we design what your team needs to market with clarity and consistency. Share your goals and timeline—we’ll right-size a plan, price it clearly, and get your visuals working in-market fast.

• Brand identity: logo systems (primary, secondary, marks, favicons), color palettes (HEX/RGB/CMYK/Pantone with accessibility targets), typography pairings with licensed and web-safe options, and practical brand guidelines covering usage, spacing, tone, and examples—so your team can apply the brand without guesswork.
• Website/UI: hero graphics and mastheads built as responsive image sets (AVIF/WebP/retina), optimized iconography and illustrations (minified SVGs with titles/roles), reusable UI components (buttons, cards, forms, nav), and organized image/SVG sets with a clear naming system for clean WordPress handoff—built to ship quickly and scale cleanly. Need implementation too? Our WordPress specialists can turn these into fast, accurate components.
• Marketing and social: campaign graphics and ads sized for Meta, LinkedIn, Google Display, and more; email templates tested across major clients; social post sets (single, carousel, Story/Reel covers) and adaptable banner suites; optional template kits your team can update in Figma or Canva without drifting off brand—so campaigns launch faster and stay consistent.
• Print and event: brochures, one-pagers, sales sheets; signage and wayfinding; trade-show backdrops and retractables; and packaging with accurate dielines, bleed/crop settings, ink limits, press-ready PDFs, plus 3D mockups for approvals—streamlined for painless vendor handoff and confident approvals.

Everything is built to work together across channels. You get vendor-ready files and organized source packages (Figma/AI/PSD, SVG/PNG/JPG/PDF) with style specs, color profiles, bleeds, and an asset manifest so printers, ad platforms, and in-house teams can move without guesswork. Tight deadline? Ask about rush options and phased rollouts.

Because we’re web-focused, our digital assets are engineered for performance from day one: SVG-first where possible, compressed responsive image sets, semantic naming, and WCAG-minded color choices. Your visuals stay sharp, accessible, and fast on WordPress. Want to see relevant samples? Request a quick portfolio walkthrough and we’ll show work aligned to your industry and goals.

Design that improves Core Web Vitals

At STL CodeScape, design and performance ship together. Every layout, asset, and interaction is planned against Core Web Vitals so your WordPress site feels fast and stable on real devices and connections—boosting SEO, lowering bounce rates, and helping more visitors convert. We aim for quick Largest Contentful Paint, no unexpected layout shifts, and responsive interactions, then verify with lab tools and field data. If your current site feels sluggish, ask us for a quick vitals review and we’ll show you the fastest wins.

Images carry a lot of weight for both brand and speed. We deliver responsive image sets with srcset and sizes so the browser chooses the smallest sharp file for each viewport. We use next‑gen formats like WebP and AVIF with graceful fallbacks. Above‑the‑fold visuals get priority hints so the hero appears quickly. Everything else is lazy loaded and decoded asynchronously to keep scrolling smooth. SVGs are optimized and cleaned (icons as sprites, vectors compressed) so they’re crisp without extra weight, and we always reserve dimensions to prevent layout shift—so pages stay beautiful and feel instant.

Our asset pipeline is built for speed at scale. We set performance budgets per page and component and hold to them. Assets are fingerprinted for long‑term CDN caching, delivered with modern compression, and structured to be CDN‑friendly from the start. We align lazy loading, preloads, and priority hints so the browser fetches the right resources in the right order. The result: reliable speed under peak traffic and a smoother path to conversion. Curious about the nuts and bolts? Here’s how we handle performance optimization and caching.

Accessibility is designed in, not added later. Palettes meet WCAG contrast. Type scales stay legible with fluid sizes on small screens, and line length supports reading. We include practical alt‑text guidance in the CMS so content remains accessible as it grows. Motion respects reduced‑motion preferences and uses subtle transitions that don’t hurt performance. Inclusive design broadens your audience and removes friction that stalls signups, purchases, and inquiries.

Because we hand‑code WordPress themes, everything connects cleanly. We specialize in custom WordPress, so design files become lightweight, accurate components, not bulky page builders. We enqueue only what each template needs, extract critical CSS for fast first paint, and integrate image handling, SVGs, and preloads into the theme. The result is a site that looks as designed and stays quick under real traffic—so marketing can move faster and every campaign lands on a page that performs.

What you can expect

• Responsive images (srcset/sizes), WebP/AVIF by default, optimized SVGs and icon systems
• Clear performance budgets, CDN‑ready asset hashing and caching, tuned lazy loading and priority hints
• Accessible color contrast, readable type scales, visible focus states, helpful alt‑text guidance, and reduced‑motion support
• A WordPress theme pipeline that turns designs into fast, maintainable, block‑friendly templates

Next, see how these choices have improved LCP, engagement, and conversions in recent projects. Want a quick benchmark and prioritized fixes for your top templates? Request a Core Web Vitals design audit and we’ll map out your fastest gains.

Selected work and mini case highlights

See how we pair sharp visuals with measurable performance. If you’re aiming to boost clarity, speed, and conversions, these recent deliverables show what’s possible:

• WordPress hero graphics and icon set (Goal: clarify value prop and reduce bounce; Channel: website UI). Designed for responsive breakpoints and quick load—so the message lands fast and visitors keep exploring.
• Feature diagrams and explainer illustrations (Goal: simplify complex offerings; Channel: service and product pages). Built to guide scanning eyes and shorten time‑to‑understand on key pages.
• Social ad set, static plus short motion (Goal: drive qualified traffic; Channel: Meta and Instagram). Thumb‑stopping visuals matched to audience intent and platform best practices.
• Email header kit and content modules (Goal: improve readability and CTR; Channel: lifecycle and promo emails). Clean hierarchy and modular blocks for faster testing and higher click‑through.
• Event one‑sheet and roll‑up banner (Goal: B2B lead capture; Channel: print and trade show). Clear value props and scannable takeaways that send people to your follow‑up funnel.
• Case study template (Goal: faster sales follow‑up; Channel: downloadable collateral). Visual system that makes outcomes unmistakable and handoff effortless for sales.

Mini case highlights

• B2B manufacturer website refresh: We redesigned the homepage hero, iconography, and product visuals, then optimized image sets for responsive breakpoints. Result: 32% lift in form submissions, LCP improved from 2.0s to 1.1s, and CLS reduced to 0.01 on WordPress. Want similar results? Let’s map it to your goals.
• Regional healthcare campaign: Cohesive social graphics, email modules, and a lightweight landing page illustration system. Result: 68% higher social engagement, 31% higher email CTA click‑through, and a 24% increase in appointment requests. Image payload reduced by 58% without visible loss.

Want to see work that matches your industry or channels? Book a quick portfolio walkthrough.
Prefer to jump right in? Start a brief and get timelines and pricing.

Next, here’s how we move from brief to final files, including our four‑step process, timelines, and deliverables at each milestone.

Our design process

Our approach keeps you informed, moves quickly, and delivers assets that look great and load fast on the web—so you can launch sooner and see results faster.

1. Discovery

   • We start by aligning on outcomes so design serves the business, not just the brief.
   • What we gather: brand guidelines or existing assets (logos, typography, colors), examples you like or want to avoid, messaging pillars, and campaign needs.
   • What we define: goals and KPIs (conversions, sign‑ups, CTR), audiences, channels and placements, performance targets (file size budgets, Core Web Vitals impact), and accessibility needs (contrast, type scales, motion sensitivity, alt text).
   • Output: a clear brief with success criteria, timeline, and approval path.
   • Quick start: have a brand kit or examples handy? Send them over and we’ll confirm scope and kickoff timing within one business day.

2. Design directions

   • We explore 1–2 directions with moodboards to confirm look and feel—no guesswork, no surprises.
   • You’ll see key screens or sample layouts (homepage hero, ad variations, social tiles, print front/back) plus component previews (buttons, cards, iconography, illustration style).
   • Output: a selected direction and a prioritized asset list with specs.
   • Decision-friendly: we highlight the tradeoffs (performance, accessibility, effort) so approvals are fast and confident.

3. Iterations

   • Two to three rounds of revisions are included. Feedback via Figma comments (preferred) or your tool of choice (Google Docs, Notion, Asana). Loom or video notes welcome.
   • Turnaround: 24–48 hours for simple changes, 48–72 hours for multi‑asset or layout changes. We batch feedback to keep momentum and version control clean.
   • Output: refined comps and production‑ready files queued for export.
   • Need it sooner? Ask about same‑day revision sprints when availability allows.

4. Delivery and handoff

   • Final exports per channel: SVG for logos and icons; PNG/WebP for UI and social; PDF/EPS for print. We include icon sets, favicon packs, and responsive image exports (1x/2x with srcset guidance) for web.
   • For print, you’ll receive CMYK files with bleeds, crop marks, and a printer‑ready spec sheet. For web, we supply optimized assets with recommended max dimensions and compression settings.
   • Usage notes cover color values (RGB/CMYK/Hex), safe type sizes, spacing, and do/don’t examples. If we implement on WordPress, we handle placement, alt text, and performance checks.
   • Ownership and organization: you own the approved final assets. We maintain versioning and deliver a clean folder structure with a readme, plus editable source files (Figma or Adobe) and a share link for ongoing access.
   • Launch-ready: if we’re deploying to WordPress, we’ll handle go‑live and verify speed, accessibility, and tracking.

Typical timelines

• Single social or ad sets: 3–7 business days
• Multi‑asset campaign packs or landing page visuals: 2–4 weeks
• Brand refresh, UI kits, or complex collateral: 4–8 weeks
• Rush options are available for time‑sensitive launches—just ask.

Up next, see how you can work with us, either project‑based or ongoing, including typical timelines and budgets. Or reach out now and we’ll recommend the right starting point.

Ways to work with us

Choose the model that matches your workload and pace without giving up quality or performance. Not sure which path fits? We’ll recommend the simplest, fastest route on a quick call.

Next step: Book a 15‑minute fit call to confirm scope and timelines and decide whether a project or retainer is the right path. We’ll map deliverables, share pricing ranges, and give you a realistic start date.

AI Social Media Content

Publish more on-brand posts in less time—without sounding robotic. We blend human creative direction with AI-assisted workflows to plan, draft, and design social content that sounds like you and drives action. Every post is built with a web-first mindset—clear CTAs, UTM tracking, and landing-page alignment—so social engagement turns into measurable results on your WordPress site. Want to attribute leads from social precisely? See how we set up tracking so you know which leads came from social media.

What’s included

• Content calendar support: monthly or quarterly calendars aligned to campaigns, launches, and blog activity, with per-platform cadences and a simple approval flow
• Caption frameworks: voice and tone guidelines, plug-in caption structures, CTAs, and hashtag strategies mapped to your offers and FAQs
• Creative templates: reusable, brand-safe templates sized for IG, FB, LinkedIn, X, Reels/Stories, and Shorts, delivered in your preferred tools (Figma/Canva/Adobe) and ready for your team to edit
• Brand consistency checks: automated and human reviews for color/contrast, typography, logo usage, accessibility (alt text), and compliance with brand standards—so every post passes a quick preflight
• Performance review loops: GA4 and platform analytics with UTM tagging, test-and-learn iterations, and fast creative tweaks based on what’s converting

Ready to turn more scrolls into site visits (and sales)? See how our AI Social Media Content service plugs into your campaigns and tools.

Learn more

Expanding a campaign across ads, landing pages, print, or trade-show assets? Continue to our Visual Designs service for cohesive, high-impact creative across every touchpoint: Explore Visual Designs

Visual Designs

Make your brand unmistakable—on screen, in feeds, and across the room. From campaign graphics and landing page assets to print collateral and trade‑show visuals, we design for clarity, consistency, and measurable performance. Every asset is built web‑first, tuned for speed and accessibility, and rendered crisp across devices—then delivered in the exact formats your team, printers, and ad platforms need. Share your goals and channels; we’ll translate them into a ready‑to‑launch visual system that reduces rework and speeds approvals.

What’s included

• Campaign kits: key visual system, messaging hierarchy, copy variants, and a complete resize library with file naming and UTM templates for easy tracking—so your team can brief once and ship everywhere
• Ad sets: platform‑specific sizes for Meta, LinkedIn, Google Display, and more, delivered as optimized static or light‑motion assets with WebP/PNG exports—built to meet specs and pass QA the first time
• Landing page hero modules: conversion‑focused hero imagery, iconography, and CTAs, shipped as responsive image sets (AVIF/WebP with fallbacks), SVGs, and specs for Gutenberg blocks or patterns in WordPress—so dev handoff is plug‑and‑play
• Brochures and one‑pagers: print‑ready (CMYK, bleed/safe zones) plus interactive PDF versions with live links and accessibility tagging—great for sales follow‑ups and gated assets
• Event signage: booth backdrops, banners, podium or kiosk panels, and wayfinding, scaled correctly with vendor‑ready files and material notes—no last‑minute reprints

Deliverables include layered source files (Figma/Adobe), a concise usage guide, and export presets so your team can update assets without guesswork. Need us to drive? We can handle versioning and rollout across markets and channels.

Explore Visual Designs

Want your creative to keep performing? Our ongoing optimization tests variants, refreshes seasonal sets, and tunes file formats and CDN settings to keep load times low and results strong. Ask us about adding continuous creative optimization to your website care plan.

Ongoing optimization and support

Great design should evolve. We act as your ongoing web‑presence partner, continuously improving what’s live, protecting performance, and coordinating assets so your brand stays consistent across channels—so you see steady gains without the scramble.

• Monthly design iterations informed by analytics, heatmaps, and A/B tests: We review GA4, funnel and scroll‑depth data, and tools like Hotjar or Clarity to spot friction. We test layouts, headlines, CTAs, and imagery, then roll winners into production and document them in your design system—turning insights into measurable lifts in engagement and conversions. If you need help setting up analytics, we can configure Google Analytics and other tracking tools.
• Performance monitoring with asset updates to maintain Core Web Vitals: We track real‑user and lab metrics (LCP, CLS, INP) via Lighthouse/PageSpeed and RUM dashboards, then tune images (AVIF/WebP, srcset), SVGs, fonts (subsetting/preload), and code (critical CSS, script defers, plugin audits) to keep pages fast on WordPress—so SEO, ad spend, and user satisfaction all work harder.
• Content updates, seasonal campaigns, and governance of brand assets: From promo landing pages and homepage banners to social and email companions, we publish on your cadence. We maintain a centralized brand library (tokens, typography, components), enforce accessibility and alt text, and manage versioning and permissions so teams stay aligned—and campaigns ship on time.

Expect a living roadmap, monthly recaps, and a transparent backlog so each cycle supports measurable goals. If you’re a branding agency or in‑house team, we can be a flexible execution partner from strategy to production and ongoing optimization. Ready for proactive, data‑guided improvements each month? Let’s set up a quick planning call.

For branding agencies and in-house teams

Need a reliable execution arm for overflow, web‑focused design, or WordPress implementation? We partner with branding agencies and in-house teams to turn brand direction into production‑ready assets and sites without disrupting your process. Bring us in when timelines get tight or builds get complex—we’ll slide into your stack, keep comms crisp, and ship exactly what you promised. Start with a quick 20‑minute fit call and a low‑risk pilot sprint.

Engagement options

• White‑label: We work under your brand, join client calls as your team, and deliver files and documents with your branding. NDAs and non‑competes are standard.
• Co‑branded: Keep your client relationship front and center while positioning STL CodeScape as your development and design systems partner.
• Flexible SOWs: project‑based or retainer, with shared scopes, response times, and change control

From brand guide to web‑ready delivery

• Translate brand guidelines into a living design system: color and typography tokens, spacing and gradients, iconography, and component states
• Build Figma libraries with variants, auto layout, and documentation so your team can scale assets quickly and consistently
• Optimize assets for the modern web: SVG cleanup, responsive image sets, AVIF/WebP pipelines, font subsetting or variable fonts, and accessibility contrast checks
• WordPress implementation that matches design precisely: theme.json global styles, custom Gutenberg blocks and patterns, ACF/field schemas where helpful, and editorial guidance built into the editor. Learn more about our custom WordPress theme development.
• Performance‑first by default: Core Web Vitals budgets, lazy loading, preloading strategies, and measurable improvements in LCP/CLS/INP

Shared workflows and communication

• Collaboration stack: Figma libraries and Tokens Studio or Style Dictionary for design tokens; Slack for day‑to‑day; Asana or Jira for tickets and approvals; GitHub or GitLab for version control and CI/CD
• Rhythm: weekly or twice‑weekly stand‑ups, sprint planning, and milestone demos. Loom walkthroughs for key decisions. Clear acceptance criteria and sign‑off checkpoints.
• Handoff artifacts: component specs, redlines, export presets, asset kits, naming conventions, and a short maintenance guide for your team

Responsiveness you can plan around

• Typical turnaround: minor asset updates in 24–72 hours, new campaign creative in 5–10 business days, and custom WordPress components in 1–3 weeks depending on scope. Expedited paths available.

Wondering about timelines, revisions, file ownership, or how stand‑ups work? Check the FAQs below for quick answers before you book time with us. Or send your brief and we’ll return a scoped estimate within 1–2 business days.

Quick ways to get started

• Book a 20‑minute fit call to align on scope and tooling
• Share your brand guide for a sample component and estimate
• Kick off a one‑sprint pilot to validate the workflow

Related services for your team

FAQs

Here’s how we work and what you can expect. For a deeper dive into our approach to UX and conversion‑focused design, see our overview. If you’re targeting a launch date or have unique constraints, tell us in your brief and we’ll tailor timing and deliverables.

Timelines

• Logos and a basic brand kit: 2–4 weeks from kickoff, including concept directions and refinements
• Campaign kits (ad set, email header, web hero, variations): 5–10 business days after brief approval
• Landing page/UI assets: 5–10 business days after copy or wireframe sign‑off
• Social media sets: 3–5 business days for 10–20 on‑brand posts or templates; monthly cadences available

Notes: Timelines depend on scope, content readiness, and approval speed. Rush options are available when scheduling allows. Working toward a hard date? Ask us to reserve a production slot and we’ll lock your window.

Revisions and feedback

• Included rounds: most deliverables include 2 rounds of revisions; brand and identity work includes up to 3
• How we capture feedback: Figma comments for precise notes, Asana for consolidated tasks, and optional Loom videos for quick walkthroughs
• To keep momentum: we ask for consolidated feedback from a single stakeholder lead. Additional rounds can be added with a pre‑approved estimate.

Want a firm estimate before you commit? Share your brief and we’ll map rounds and review dates into a clear timeline.

File handoff, formats, and rights

• Web/digital: SVG (logos and icons), WebP (primary raster), PNG (when transparency is needed), JPG (photography), plus 1x/2x exports mapped to common breakpoints. Lightweight motion assets available as Lottie/JSON when appropriate.
• Print: press‑ready PDF with bleeds and crops, EPS/AI on request; CMYK and Pantone specs included where needed
• Documentation: a mini style sheet (colors, type, spacing, usage), along with naming and placement notes for web
• Ownership: upon final payment, you own the approved final designs and exports. Third‑party fonts and photos retain their original licenses. We may showcase the work in our portfolio.
• Delivery: organized folders and Figma source files with versioning, handed off via secure cloud links

Handoff to a dev team or printer? We’ll package files to their specs so you can go live without rework.

Accessibility baked in

• Color and contrast: palettes tested to meet WCAG 2.1 AA for text and UI states
• Type and spacing: readable type scales, minimum sizes, and touch targets that meet modern accessibility guidance
• Alt text guidance: we provide prompts and examples for effective alt text and avoid baking essential copy into images
• Motion sensitivity: reduced‑motion variants and avoidance of flashing or high‑intensity effects. Tagged and accessibility‑ready PDFs available on request.

If accessibility is part of your compliance checklist, ask for our testing notes with your deliverables.

WordPress performance alignment

• Theme‑ready assets: exports mapped to your theme’s registered image sizes for automatic srcset generation
• Core Web Vitals: LCP‑friendly hero assets, aspect‑ratio guidance to prevent CLS, and SVGs cleaned and safe for inline use
• Delivery strategy: WebP as default with appropriate fallbacks, plus notes for lazy loading, decoding, and preloading where it helps
• Caching/CDN: naming conventions and cache guidance that work with your stack (Cloudflare, WP Rocket, or your preferred tools)

Already working with a dev partner? We’ll align assets to their stack—or, if we’re building the theme, we wire everything in to launch faster.

How we collaborate

• Tools: Figma for design and commenting, Asana for timelines and tasks, Slack or email for day‑to‑day, Loom for quick video context
• Touchpoints: kickoff, concept review, iteration review(s), final approval, handoff. Weekly check‑ins for active projects.
• Stakeholders: one primary decision‑maker (plus a backup) keeps projects moving. We share agendas and recap notes at each milestone.
• Availability: US Central Time with same‑day responses during business hours

Prefer email‑only or a shared Slack channel? We’ll match your workflow so feedback is fast and clear.

Still have a question? Send us a note with your goals and any files using the form below, or book a 15‑minute fit call. We’ll respond within one business day.

Ready to see your brand perform better?

Let’s make your creative work harder for your business—on the web, on social, and anywhere your brand shows up. Whether you need a one‑off campaign or ongoing, WordPress‑ready design support, we’ll plug in fast, keep it on-brand, and focus on measurable outcomes.

Primary CTA

Book a 15‑minute fit call

Prefer a written start? Request a Quote

Tell us a bit about your project and we’ll follow up within one business day with an initial scope, timeline, and estimate. Typical form fields:

• Name
• Email
• Company/Organization
• Goals or required deliverables
• Ideal timeline/launch date
• Budget range

Contact and hours

• Location: St. Louis, MO (serving clients locally and nationwide)
• Business hours: Monday–Friday, 9:00 AM–5:00 PM CT
• Response time: within 1 business day

Have a one‑off campaign or need ongoing WordPress‑ready design support? Let’s get started—book a 15‑minute fit call or request a quick quote and we’ll take it from there.