Social Media Management Services

Drive qualified traffic, leads, and sales with expert social media management tied to fast WordPress pages. Get custom strategies, content, and analytics to convert clicks into customers.

Social media management that drives traffic back to your site

Let’s turn your social channels into steady, qualified traffic for your WordPress site. Not just impressions—clicks that convert. When people click through, they land on fast, relevant pages that actually convert. We’ll show the impact in GA4 and your CRM, so you can see exactly which posts and campaigns create leads and revenue.

We’re a St. Louis–based team that handles the day to day: content calendars, publishing, community engagement, and smart boosting—mapped to real goals like leads, bookings, and sales. Because we also build and optimize WordPress, we tie it all together with clean UTM tracking, correctly configured pixels, tuned conversion paths, and site performance that keeps social traffic from bouncing. No silos, no guesswork—just a clear line from post to pipeline.

• Get a custom social plan: Schedule a call or request a proposal at 314-657-7421 or jc@stlcodescape.com
• Free account and audience audit: We’ll review your profiles, audience, baseline metrics, and opportunities—no obligation—and share quick, prioritized recommendations you can act on right away
• Collaborating with an agency? We partner seamlessly with branding and creative teams that need a flexible development and social arm

Expect a responsive partner and long-term support that grows with your brand, not just your follower count. Ready to turn followers into customers? Call 314-657-7421 or email jc@stlcodescape.com to get started.

Why STL CodeScape for social

We plan, create, and manage your social content, community, and campaigns to move real business metrics: qualified traffic, leads, bookings, and revenue. Not vanity numbers. Every post and reply has a purpose—earn attention on social and send people to a site experience that converts. Ready to turn scrolls into signups? Let’s map your first campaign together—call 314-657-7421 or email jc@stlcodescape.com.

What makes us different

• Dev and marketing in one place: We specialize in WordPress, so your social funnels connect to fast, secure, on-brand landing pages. We mind the details that affect results, like OG tags and share images for clean link previews, mobile-first layouts, form UX and spam protection, Core Web Vitals, caching/CDN, and stability during spikes from viral posts. Fewer leaks, smoother handoffs, higher conversion from every click.
• Built for clear attribution: We configure GA4 events and conversions, clean UTM naming, and platform pixels for Meta, LinkedIn, TikTok, and YouTube. When it helps, we add server-side tracking and Meta CAPI. We also connect campaigns to your CRM, such as HubSpot or Salesforce, so you can see which posts and promos influence pipeline, not just impressions. You’ll know what to scale and what to cut.
• Social to site alignment: We create campaign landing pages, match creative and messaging from feed to page, optimize for speed on cellular connections, and test CTAs, forms, and offers based on what social visitors actually do. Expect consistent creative, faster load times, and more completed actions.
• AI assisted, human edited: We use AI to speed up ideas, variations, and repurposing, then human editors refine for voice, compliance, and platform nuance. You get the speed of AI without losing brand voice or quality. Learn more about our AI Social Media Content approach.
• Flexible collaboration: Work with us directly as your social team, or add us as a development-savvy partner alongside your branding or creative agency. We can co-own calendars, white label deliverables, and plug into your tools and workflows. Already have a strong creative shop? We’ll handle the technical and performance side.

Here’s exactly what we include in day-to-day management. Want a sample monthly calendar and KPI plan? Reach out at jc@stlcodescape.com or 314-657-7421 and we’ll send one over.

What you get (day-to-day management)

Here’s exactly what we handle so your social presence runs smoothly and actually moves the needle. You keep the brand direction—we do the day-to-day:

• Content strategy and monthly editorial calendar (a clear plan, zero guesswork)
  • Quarterly goals broken into monthly themes and weekly posts by platform
  • Clear publishing cadence, owners, and approval dates in a shared workspace
  • Integrated with your website plan, so social drives visits and leads
• Content creation: copy, graphics, short-form video guidance and edits, brand voice adherence (on-brand assets built to perform)
  • Per-platform captions with hashtags, tags, and CTAs; on-brand graphics and templates; motion snippets
  • Short-form video support: shot lists, scripts, filming tips, and editing of client clips into Reels, Shorts, and TikToks (Need scalable video? See AI Video Content Creation.)
  • Accessibility included, such as alt text, subtitles, and color contrast, plus a documented brand voice guide
  • AI brainstorming and variations, every asset human-edited for voice, accuracy, and compliance
• Platform-specific publishing and scheduling (right content, right place, right time)
  • Native and tool-based scheduling at best times with correct ratios, tags, geos, and link-in-bio updates
  • UTM parameters on every link for clean GA4 attribution, tracking pixels verified
  • Formats covered: Stories, Reels and Shorts, carousels, LinkedIn docs, Pinterest pins, YouTube long and short
• Community management: inbound responses and proactive engagement with defined SLAs (protect the brand and convert interest faster)
  • Monitoring DMs, comments, and mentions during business hours, 1 to 2 hour response target; after hours within 12 hours
  • Escalation paths for sales, support, and legal issues; canned responses for FAQs; tone and approval guardrails
  • Proactive engagement with relevant accounts, hashtags, groups, and local St. Louis communities
• Boosted posts and paid social support (extend reach and capture demand)
  • Business Manager or Ads Manager setup, pixels and Conversions API, custom audiences, lookalikes, retargeting
  • Budget recommendations and pacing, creative and audience A/B tests, promoted post strategy to extend organic reach
  • Lead gen forms and site-visit retargeting tied to WordPress landing pages for faster conversion
  • Working with an ad team? See our Advertising Agency partner model.
• Social listening, reputation monitoring, and comment moderation (see issues early; respond with confidence)
  • Brand, competitor, and keyword monitoring and alerts across platforms and major review sites
  • Moderation rules to hide or report spam and filter profanity, crisis protocol with notification tiers
  • Review response drafting and coordination with your internal teams
• Monthly performance reporting and insights (no vanity metrics—only what ties to traffic, leads, and sales)
  • A clear dashboard with platform KPIs such as reach, engagement rate, saves and shares, CTR, and site outcomes such as sessions, assisted conversions, and top landing pages pulled from GA4
  • What worked and what didn’t, test results, and next-month content and spend changes
  • Optional recorded walkthrough and a 30 minute review call
• Quarterly strategy reviews and test roadmaps (continuous improvement, not set-and-forget)
  • Revisit goals, audience, and platform mix; refresh creative pillars and content series
  • 90 day experiment plan covering creative, audiences, posting cadence, and WordPress landing page updates
  • Alignment with sales cycles, product launches, and seasonal opportunities

Everything runs on a documented approval workflow, brand guardrails, and shared calendars, so you always know what’s live, what’s next, and how it performed. Want to see a sample calendar or dashboard? Email jc@stlcodescape.com or call 314-657-7421. Ready to turn social into a steady source of site traffic and leads? Let’s map your first 90 days.

Our 5-step process

We use a clear five-step process with accountable outputs and tight feedback loops—built to move fast, learn quickly, and tie social to real business outcomes. If you want momentum without guesswork, here’s what to expect.

1. Audit

   • What we review: your profiles, competitors, historical performance, audience signals, and content gaps
   • What you get: a concise audit deck with profile teardowns, competitor benchmarks, audience and hashtag insights, and a gap map showing where to win across formats, topics, and cadence

   Curious where the quick wins are? Ask for a sample audit deck and we’ll show you what this looks like for your brand.

2. Strategy

   • We set measurable goals and KPIs, choose the right platform mix, define content pillars, and agree on posting cadence
   • What you get: a strategy brief with objectives, KPIs by platform, target personas, channel roles, content pillars and formats such as Reels or Shorts, carousels, thought leadership, and UGC, voice and visual guidelines, and a 90 day roadmap

   Ready to align on goals and pipeline targets? Book a short planning call and we’ll co-create the first 90 days.

3. Setup

   • We wire up tracking and governance so every post is attributable and on brand
   • Pixels: Meta, TikTok, LinkedIn Insight Tag, Pinterest or YouTube as needed, validated in GA4
   • UTM hygiene: a naming taxonomy and link rules embedded in your scheduler
   • Brand guardrails: dos and don’ts, compliance notes, asset library
   • Approvals workflow: who drafts, who approves, and by when, inside your chosen tool
   • Secure access: business manager setup, role based permissions, and password policies

   Already have tools and approvals in place? We’ll plug into your stack—or set it up from scratch so reporting is clean on day one.

4. Execute

   • Content production: copy, design, motion such as Reels and Shorts, and light editing; AI assisted for speed, human edited for voice and accuracy
   • Publishing: native or approved scheduler, timed to platform best practices
   • Community engagement: inbox monitoring and comment moderation with agreed response windows and escalation paths
   • Boost and paid support: audience building, creative variants, budget pacing, and lift tests for top organic posts

   Prefer hands-on or hands-off? Use our approval workflow to stay close, or let us run it and we’ll report back with highlights and next steps.

5. Optimize and report

   • Monthly reporting ties social KPIs such as reach, engagement rate, saves and shares, and CTR to site outcomes such as sessions, assisted conversions, form fills, and revenue where available
   • You get a living test log with what we tried, results, and next actions, plus a clear next-month plan with content shifts, audience tweaks, budget reallocation, and landing page recommendations
   • Expect clear ROI storytelling—what worked, what didn’t, and exactly how we’re improving results next month.

This approach is strongest when social, your website, and analytics work together. That’s where our development and data skills turn clicks into faster pages, cleaner attribution, and more conversions. Want to see how this would look for your brand? Call 314-657-7421, email jc@stlcodescape.com, or reach out at https://stlcodescape.com/ to get your audit started.

Built for performance (dev + analytics baked in)

Most social programs stop at posts. We connect social to your website and pipeline so you can see what moves leads and revenue, then improve quickly—so you stop guessing and start scaling what works. Want to see where you stand today? Ask for a quick tracking and attribution audit.

GA4 and CRM attribution

• We implement clean GA4 event tracking such as form_submit, generate_lead, and purchase with cross-domain measurement when needed, then connect Meta or TikTok server-side events with CAPI to reduce loss from blockers
• UTMs and click IDs are captured in hidden form fields and passed into your CRM such as HubSpot or Salesforce, so every contact and deal shows original source, latest touch, and social-assisted conversions. Monthly reports include assisted conversions and pipeline impact by platform, campaign, and post ID
• Prefer a simple plan first? We’ll map your ideal tracking setup and send a step-by-step implementation checklist.

UTM standards and governance

• A simple, strict naming convention keeps data comparable, for example utm_source=instagram or linkedin, utm_medium=social_paid or social_organic, utm_campaign=launch_q3_2026, utm_content=reel_hookA_thumb2
• We provide a shareable UTM builder and auto-append UTMs from your scheduling tools, with QA checks to prevent case mismatches and rogue tags
• We’ll train your team in 30 minutes and hand off a UTM playbook they can use immediately.

Campaign specific WordPress landing pages

• We build fast, lightweight landing page templates in WordPress without bloated page builders, tailored to each offer and audience. Forms are prefilled with hidden UTM fields, and content can swap by platform to improve message match
• Social-ready metadata such as OG tags and Twitter cards, mobile-first layouts, and accessible components are standard to lift conversion rates in in-app browsers
• Want to see speed and message match in action? We’ll demo a live campaign page and share before/after results.

Core Web Vitals and site speed for social traffic

• Social clicks are mostly mobile and often open in in-app browsers. We target LCP under 2.5s, minimize CLS and INP, use AVIF or WebP, lazy load below-the-fold media, inline critical CSS, and preload hero assets
• Caching is configured to ignore UTM parameters so landing pages stay cacheable and fast, even under heavy campaign traffic
• Get a no-obligation performance snapshot of your top social landing pages with specific fixes and quick wins.

Need managed hosting built for speed and stability? Explore our Web Hosting Company services.

A/B testing across creative and on-site UX

• We test thumbnails, first three-second hooks, captions, and CTAs with native platform experiments where available, then scale winners in paid
• On-site, we test landing page variants with VWO, Convert, or a lightweight server-side harness. Each test has a hypothesis, a primary KPI such as CVR or lead quality, sample size thresholds, and a public test log so learnings compound
• We’ll build a 90-day testing roadmap tied to your revenue targets and stand up the first test in week one.

See our approach to UX and conversion-focused design.

Next, how this performance layer fits into your WordPress install and content workflows. Ready to connect social to revenue? Schedule a 20-minute call at 314-657-7421 or email jc@stlcodescape.com.

WordPress + social, working together

Your website should fuel your social channels. We turn WordPress into the hub that feeds your feeds and captures results, so every cornerstone page, blog, FAQ, event, and offer becomes social content with clear paths back to conversion-ready pages. If your feeds feel starved or disconnected from revenue, we’ll bridge the gap.

Content repurposing made systematic

• Blog to carousels, Reels, and Shorts: We distill long-form posts into platform-native assets, such as a 7 slide Instagram or LinkedIn carousel, a 30 second Reel or Short with hook, value, and CTA, and a 5 post X thread, each pointing to the full article. For fast, on-brand drafting, explore our AI Content Creation for WordPress.
• FAQs to micro posts: We structure FAQs in WordPress so each question can spawn quick hits like one tip, one visual, one CTA posts, Stories, and LinkedIn snippets. The page stays the source of truth
• Want a quick win? Ask for a 30‑day content-to-social map based on your top pages.

Metadata that makes shares look great and get found

• Open Graph and Twitter Cards: Per-post titles, descriptions, and platform-specific images in square, 4:5, and 16:9, so every share previews well
• Schema for context: Article, FAQ, Event, Product, and VideoObject schema in JSON-LD to reinforce credibility
• Social SEO built in: Required alt text and captions, keyword and hashtag banks by topic, geotag guidance, clean URLs, and UTM hygiene, so performance is measurable in GA4 and your CRM, not just in-app
• Not sure how your links look now? We’ll run a quick share-preview and schema audit and fix the gaps.

Reusable Gutenberg blocks for high-converting social landing pages

• Our block library lets you spin up distraction-free pages in minutes: no-nav headers, hook plus proof plus offer sections, UGC and review grids, FAQ accordions, sticky CTAs, one tap call or SMS, and lightweight forms
• Blocks are mobile-first, fast, and prewired for tracking with UTMs and events, with optional dynamic OG images for strong previews
• We can launch a starter social landing page for your next campaign so you can see lift fast.

Need deeper customization? See how we’re specializing in custom WordPress.

Editorial workflows that keep teams aligned

• Clear approvals: Draft to Pending Review to Approved statuses with comment threads, change logs, and optional Slack or email notifications (we can also streamline steps with Business Process Automation)
• Central asset libraries: Organized media by campaign or topic, brand guardrails for logos, color, and type, and rights management
• Post templates: Ready-to-use structures for Announcements, How-tos, Before and After, Event reminders, and Testimonials with hook formulas, character counts, aspect ratios, and CTA guidance per platform
• We’ll set up roles, notifications, and templates in one onboarding session so your team can publish confidently.

Event and promo pages built for social traffic

• Event schema, add-to-calendar buttons, dynamic OG images, maps and directions, parking info, and clear schedules increase taps and attendance
• Promo pages load fast, highlight the offer above the fold, use countdown timers and sticky CTAs, and support one click checkout or lead capture to reduce drop-off on mobile
• Planning a launch? We’ll blueprint the page, tracking, and retargeting so paid and organic both convert.

Create once in WordPress, distribute everywhere with consistent metadata and measurement, and give visitors a simple path to act. Ready to connect your site and social? Book a quick walkthrough: 314-657-7421 or jc@stlcodescape.com.

Platforms we manage (and how we show up)

We don’t try to be everywhere. We recommend platforms based on your audience, goals, and resources, then show up in the formats that perform. Tracking back to your site stays clean for real insight. Not sure where to focus? Book a 20-minute planning call and we’ll outline a 30-day pilot to prove channel fit: 314-657-7421 or jc@stlcodescape.com.

Instagram and Facebook

• Reels-first creative with clear hooks in the first 2 to 3 seconds, plus carousels for education, storytelling, and product walkthroughs
• Smart boosting to the right audiences, often 5 to 20 percent of content, to extend reach and test winners before scaling
• Community groups and comments or DMs managed to SLA, with escalation paths for support and reputation issues
• Shop tags, link-in-bio routing, pixels, and UTM hygiene to attribute sessions, leads, and sales in GA4 and your CRM
• Want fast traction? Ask us for a Reels + carousel test plan tailored to your top three offers.

LinkedIn

• Executive and SME thought leadership with long-form posts and document carousels built from real expertise
• Employer brand content that supports recruiting and culture, with safe-share templates for employees
• B2B lead generation via native Lead Gen Forms, events, and retargeting, with CRM integration for source detail
• We’ll pair posts with a matching WordPress landing page so Sales sees qualified form fills—request a sample funnel.

TikTok

• Native trends, fast hooks, creator-style edits, and on-screen captions that feel platform-first
• Brand-safe UGC sourced from customers, employees, or vetted creators with clear guidelines and approvals
• Content testing in small batches, scale winners with Spark Ads. Rights management handled for compliance
• Curious if TikTok can work in your niche? We’ll run a two-week concept test and share the metrics before you commit.

YouTube

• Shorts for discovery and mid-funnel awareness, long-form for depth, trust, and search
• SEO-forward production with keyword research, titles and descriptions, chapters, thumbnails, end screens, and playlists
• Seamless site integration, embed videos on optimized WordPress pages and blog posts to lift time on page and conversions
• Ask for a channel audit and thumbnail refresh plan—quick wins that usually lift CTR and watch time within the first month.

Pinterest, when relevant

• Evergreen pins that drive steady referral traffic, with seasonal boards on a retail-style calendar
• Rich Pins and Idea Pins and product tagging where applicable, all links UTM’d to measure assisted conversions
• We’ll map pins to high-intent WordPress posts and product pages—want us to show you a before/after traffic view?

Across channels, we build a modular content system. One strong idea becomes platform-native variants, and matching WordPress landing pages help the traffic you earn convert. Want us to sanity-check your last 90 days and hand you three proven content pillars? Email jc@stlcodescape.com or call 314-657-7421. Local to St. Louis? Let’s meet and sketch it out together.

AI-assisted, human-edited content workflow

We use AI where it speeds things up, and people where it matters. AI helps with ideas, variations, and first drafts. Editors shape the voice, verify claims, and keep posts on brand and compliant—so you get faster turnaround without sacrificing accuracy or brand safety. Want to see it on your brand? Ask us for a sample prompt pack and 10‑post content map. For our full approach, see AI Social Media Content.

How it works

• Inputs that steer outputs: We build a prompt library tied to your style guide, product taxonomy, do and don’t lists, legal disclaimers, and approved sources. Prompts are platform and objective specific, for example LinkedIn thought leadership vs TikTok how to (result: fewer rewrites and consistent voice across channels)
• AI assisted creation: Generate topic maps, hooks, caption variants by platform, hashtag sets, and first-draft alt text and social SEO keywords. For visuals, we use AI for moodboards and copy overlays, not to replace original creative (result: more ideas, faster, without losing your brand look)
• Human editing for voice and compliance: Editors refine narrative and tone, connect posts to active campaigns, add brand context, and apply any regulatory guidance (result: posts that sound like you and pass internal review)

Content QA that prevents errors

Every post passes a checklist before it leaves draft:

• Facts, stats, and claims linked to approved sources or removed
• Names, titles, and product specs verified, dates and numbers cross-checked
• Required disclaimers included, sensitive topics pre-approved
• Accessibility review with clear language, refined alt text, and captions or subtitles
• Link hygiene: UTMs added, destinations tested, no link shorteners unless approved
• Rights and attribution confirmed for all assets
• Data safety: We never send confidential or customer data to third-party AI without permission, and we use private or zero-retention models when needed

Want this checklist built into your workflow? We’ll configure it in your tools during onboarding.

Asset management and approvals

• Version control in your tools, such as Airtable, Notion, Google Drive, ClickUp, or your DAM
• Single source of truth content calendar with statuses from Brief to Scheduled
• Inline comments, change history, and final asset naming conventions
• Scheduling via your stack, such as Meta Business Suite, Later, or Sprout

We plug into your process (Slack, Teams, email) and train your team so approvals don’t bottleneck publishing.

Continuous learning

• Monthly updates to prompts and voice guide based on performance
• Snippet library to repurpose blogs and landing pages into threads, carousels, and scripts for Reels or Shorts

Each month performs better than the last because the system itself improves. This creation workflow pairs with clear governance. Here’s how we protect your brand once content is live. Ready to put this in motion? Book a quick planning call at https://stlcodescape.com/, email jc@stlcodescape.com, or call 314-657-7421.

See AI Social Media Content

Community management, governance, and brand safety

Your social channels touch customer service, PR, and sales. We manage them with clear rules, fast responses, and documented accountability, so your team can move confidently—and your brand stays protected. If you don’t have a governance framework in place, we’ll stand one up in week one and align it with your existing support and legal workflows.

Response SLAs

• Standard inquiries: same business day response during agreed business hours, Central Time
• Priority issues such as safety concerns, outages, legal or compliance flags, and viral negative posts: target first response within 2 hours during business hours, within 12 hours off-hours. We customize SLAs by plan and document them in your governance runbook
• We classify messages on intake, tag them for reporting, and track resolution so you can see deflections, win-backs, and volume by topic
• Optional add-ons: extended after-hours coverage and holiday monitoring

Want our SLA matrix? Ask for a sample in your intro call.

Escalation paths and customer service handoffs

• Defined contacts for Community Manager to Client POC to Customer Support to Legal or Compliance to Executive or PR
• Clear handoff rules for what stays in social, what moves to support with a ticket in your help desk, and when to switch to DM, email, or phone
• Pre-approved response libraries and decision trees reduce back-and-forth and keep tone on brand
• We integrate with tools like Zendesk, HubSpot, Freshdesk, or Salesforce so nothing slips through

We can also help score and prioritize incoming leads and tickets with AI so urgent conversations get routed faster.

During onboarding, we map your org chart to escalation levels and test it with sample scenarios.

Crisis playbook

• Triggers include spikes in negative sentiment, multiple similar complaints in a short window, credible safety or legal claims, or media pickup
• Actions include pausing scheduled posts, assembling the response team, activating holding statements, designating a single source of truth such as a landing page or pinned post, and setting an update cadence
• Approvals specify who signs off on public statements and when Legal or PR must review
• Templates cover outages, recalls, policy changes, and sensitive topics, plus a checklist for post-crisis debrief

We run periodic tabletop drills to keep the muscle memory fresh and update the playbook as your products and policies evolve.

Comment moderation and scam mitigation

• House rules: we hide or remove content that is abusive, hateful, doxxing, pornographic, or clear spam. We do not delete critical feedback that follows community guidelines—we address it
• Scam defense: keyword and link filters, impersonation takedowns, and rapid response to phishing or bot spam
• Security: role-based access, 2FA on all accounts, audited permissions, and immediate deprovisioning for staff changes
• Channel hygiene: platform-native moderation tools, profanity filters, and an escalation log for removed content
• Add-on: executive account protection and VIP monitoring

Social listening and competitive insight

• Always-on monitoring for brand and executive mentions, product names, and common misspellings across major platforms and the open web
• Trend and sentiment tracking to surface FAQs, content ideas, and potential issues early
• Competitor watch on cadence, content formats, engagement shifts, and creative that performs, summarized with takeaways in your monthly report

Curious how AI can surface patterns faster? Read how AI detects trends in customer feedback.

You’ll get actionable recommendations, not just dashboards—what to post next, what to fix, and what to ignore. All activity is logged, summarized in your monthly dashboard, and tied to impact where possible, such as support deflections, saved revenue, and resolved complaints. Want this level of guardrails and coverage? Email jc@stlcodescape.com or call 314-657-7421 to see a sample governance pack and get pricing.

Boosted posts and paid social support

Organic and paid should amplify each other. We turn your best organic posts into targeted boosts and run structured paid campaigns that extend reach, retarget site visitors, and drive measurable actions on your website. When something hits organically, we scale it with smart spend; when it doesn’t, we test and iterate—so every dollar works harder. Ready to see what a winning post can do with the right push? Let’s plan a quick pilot.

What’s included

• Full ad account setup and hygiene, including Business Manager access, events or pixels and Conversion API, GA4 event mapping, and solid UTM and tag governance so every click and conversion ties to the right campaign and post—no guesswork
• Conversion architecture: define primary and secondary conversions such as leads, calls, purchases, and bookings, build retargeting pools for site visitors, engagers, and video viewers, and create lookalike audiences from CRM lists or high-value actions so we optimize for outcomes, not just impressions
• Creative variants and testing: paid-specific formats and sizes for Reels, Stories, Feeds, TikTok, LinkedIn, and YouTube; adapted boosted posts; dark ads for testing; multiple hooks, headlines, CTAs, and captions tailored to paid vs. organic contexts. We rotate creative based on fatigue, frequency, and engagement to keep performance fresh
• Budgeting and pacing: objective-based budget recommendations across awareness, traffic, and leads or sales; funnel allocation; learning phase planning; and pacing rules to avoid spikes or stalls. We advise when to boost a winner vs. create a dedicated ad set to protect efficiency
• Ongoing management: weekly checks on spend, learning status, frequency, placement performance, comment moderation on ads, and creative fatigue. Monthly optimizations tied to CPC, CTR, CPA or CPL, ROAS where applicable, audience refinement, bid strategy updates, and new tests—with clear reporting you can act on
• Compliance and brand safety: ad policy compliance across Meta, Instagram, LinkedIn, TikTok, and YouTube, correct handling of special categories such as housing, employment, and credit, privacy-aware tracking and consent, and industry guardrails for regulated sectors with clear approval workflows

Ad team looking for a dev-savvy partner? Explore our Advertising Agency offering.

We pair campaigns with fast, mobile-first WordPress landing pages, aligned messaging, and airtight tracking, so paid social brings in customers, not just impressions. Want a quick recommendation on what to boost first and how to structure a 30-day test? Call 314-657-7421 or email jc@stlcodescape.com. Prefer to start online? Request a callback at https://stlcodescape.com/.

Reporting and ROI you can act on

Know what worked, why it worked, and what to do next. No vanity metrics—just revenue-linked insights you can act on. Our reporting ties social activity to website and pipeline outcomes, then turns those insights into next month’s plan. Want to see it in action? Ask for a sample dashboard and a quick walkthrough.

What you’ll receive

• Monthly dashboard, delivered in the first week and available 24/7, with reach, engagement rate, saves and shares, CTR, and follower quality, broken down by platform and content type such as Reels vs carousels—so you can quickly spot what to scale up or cut
• Site outcomes tied to GA4: social sessions by platform and campaign with clean UTMs, landing page performance such as load speed, bounce, scroll depth, and conversion rate, assisted conversions from social touchpoints, and lead quality indicators such as form completeness, qualification rate, and disqualification reasons—so you can diagnose leaks and prove impact
• Test log with clear next steps: a running record of hypotheses, setups, and results for each experiment, with specific recommendations for the next month’s experiments and content mix—so your team knows exactly what to try next
• Quarterly strategy review and roadmap: a 60 to 90 minute review to recalibrate goals, platform mix, production cadence, and boosted budget, align on messaging and campaigns, and update a rolling 90 day content and testing roadmap—so we stay aligned with outcomes, not just outputs
• Optional CRM integration for pipeline attribution: for HubSpot, Salesforce, Pipedrive, or Zoho, we pass source, medium, campaign, and post IDs into the CRM, enabling MQL to SQL tracking, influenced revenue reporting, and cohort views by content pillar or platform—so marketing and sales see the same truth. For complex data flows, we also provide AI Integrations.

You own the dashboard and data. Clear visibility from post to pageview to pipeline. Ready to connect social to revenue? Email jc@stlcodescape.com or call 314-657-7421 to request a sample report or book a 15-minute walkthrough.

Proof and results

Here’s the kind of outcome we deliver, tied to site traffic, leads, and revenue. Every number below is attributed with UTMs, pixels, GA4, and call tracking—so you know exactly what social is doing for the business.

Case snapshot 1, local: Home services contractor, St. Louis

• Industry: Residential HVAC and plumbing
• Timeframe: first 90 days
• Baseline: infrequent posting, no pixel or UTM tracking, generic landing pages, low engagement under 0.5%
• Strategy: 90 day content calendar with Reels before and after clips, neighborhood FAQs, and tech spotlights, Meta pixel and UTM hygiene, geo-targeted boosted posts, fast mobile-first service landing pages in WordPress
• Outcome: +228% website sessions from social, 41% lower cost per lead on boosted posts, 35 net new booked jobs attributed to social forms and call tracking

Want results like this? Ask us for the 90‑day home services playbook and a sample dashboard you can keep.

Case snapshot 2: B2B manufacturer, Greater St. Louis region

• Industry: industrial components
• Timeframe: 6 months
• Baseline: small LinkedIn presence, no consistent thought leadership, no campaign tagging
• Strategy: executive LinkedIn program with weekly POV posts and slide content, product demo clips on YouTube Shorts, employee advocacy kit, CRM and GA4 alignment for assisted conversion tracking
• Outcome: +164% social referred sessions, 48% lift in demo requests from social traffic, $420k in influenced pipeline tracked via UTMs and CRM attribution

Case snapshot 3: Specialty eCommerce retailer, Midwest

• Industry: DTC accessories
• Timeframe: 4 months
• Baseline: flat Instagram growth, no social shopping tags, ad hoc UGC
• Strategy: UGC program with creator briefs and rights, product tagging on IG and FB, TikTok short-form series, monthly offer testing with landing page variants
• Outcome: 3.2x blended ROAS on boosted campaigns, +68% revenue from social-assisted sessions, 1.9x increase in save and share rate on product posts

What clients say

• “Fast, clear, and on it. We finally understand what the numbers mean and what’s next.” — Owner, Home Services, St. Louis
• “Their weekly check-ins and dashboards keep us aligned. No surprises, just steady growth.” — Marketing Director, B2B Manufacturing
• “They turned our ideas into content that actually converts. Response time is stellar.” — eCommerce Manager

Like what you see? Let’s map your first 90 days and show you the dashboard we’ll report from. Call 314-657-7421, email jc@stlcodescape.com, or tell us about your goals at stlcodescape.com.

Who we serve and how we engage

We’re a strong fit for growth-minded small to mid-market organizations, B2B and B2C, that treat social as a driver of measurable website outcomes. If your goals include qualified traffic, form fills, booked demos, ecommerce revenue, or foot-traffic conversions, we align your social program with those targets and attribute results back to your WordPress site. If that sounds like you, let’s talk about a plan that moves the needle—schedule a quick discovery call or email jc@stlcodescape.com.

We also collaborate with agencies in two ways:

• White label: We operate under your brand, join your workflows, and present client deliverables as your team (NDA-friendly, seamless handoffs)
• Development partner: We slot in as the technical and social arm for branding, PR, and design shops, building landing pages, tracking, and analytics while co-presenting strategy

Agency lead? See our Advertising Agency partner model and ask us for sample calendars and reporting decks you can put in front of clients.

How we engage

• Ongoing retainer with defined deliverables and clear SLAs. A typical monthly scope includes:
  • Strategy and content calendar tied to business goals
  • Platform-specific publishing for Instagram, Facebook, LinkedIn, TikTok, and YouTube as needed
  • Community management with agreed response windows and escalation paths
  • Light boosted post support or coordination with your paid team
  • Monthly reporting with insights and a next-month test plan

  Want to see what this looks like for your brand? We’ll share a sample calendar and reporting snapshot before you commit.

• Add-ons when you need them:
  • Paid social management for full-funnel campaigns, audience testing, and creative iteration
  • Video production for Reels, Shorts, TikTok, and YouTube
  • Influencer or UGC sourcing, contracting, and content governance
  • Photography, advanced social listening, and reputation management
  • WordPress landing pages and conversion optimization to capture social traffic

Onboarding and ramp, 30 to 90 days

• Days 0 to 14: access and audit for profiles and competitors, analytics baseline, pixel and UTM setup, brand voice and guardrails, community moderation and crisis protocol
• Days 15 to 30: strategy and KPI targets, platform mix, content pillars, first 30 day calendar, creative templates, approvals and SLAs confirmed
• Days 31 to 60: launch and learn, publish to cadence, test formats and hooks, initial boosted tests, refine audience and hashtags, validate tracking
• Days 61 to 90: optimize and scale, expand winning formats, refine posting windows, ship first quarterly scorecard, lock next quarter roadmap

Clear checkpoints mean you’ll always know what’s live, what’s next, and how it impacts your site.

Success milestones we watch

• Time to first approved calendar
• Time to first qualified lead or checkout attributed to social
• Engagement rate and saves or shares lift
• Session and conversion lift to priority pages
• Average response time and resolution rate on community management

We review these with you monthly so decisions are fast and grounded in data. Ready to align social with measurable outcomes? Contact STL CodeScape at 314-657-7421 or jc@stlcodescape.com, or request a fit check at stlcodescape.com.

Tools and integrations

The right stack makes social accountable to business outcomes. We plug into your approved tools or provide a lightweight, secure setup your team can own after handoff. Here’s how we connect the dots. Want to see this working with your stack? Ask for a quick, no-pressure tooling walkthrough.

Analytics and tracking

• GA4: clean events and conversions for social traffic, fixed channel groupings for Organic vs Paid Social, and cross-domain tracking for WordPress plus checkout or booking flows
• Google Tag Manager: centralized pixel management for Meta, LinkedIn, TikTok, and Google or YouTube with clear naming, environments, and version control. Consent mode and server-side tagging available when needed
• UTM governance: a shared naming convention, link templates, and auto-appended parameters in your scheduler so every post or ad ties back to the right campaign in GA4 and your CRM

Next step: Want to tighten attribution? Ask for a GA4/UTM health check and our UTM naming template. Or read how we handle setup in Can you set up Google Analytics?

Scheduling and workflow

• Content calendars and approvals in client-approved tools, such as Airtable, Notion, Asana, Monday, or similar. We set roles, SLAs, and an approval path that keeps legal and brand reviews on schedule
• Asset management using your preferred storage, such as Google Drive, Dropbox, or SharePoint with folder standards, file naming, alt text and caption fields, and version history. If you use a scheduler, such as Buffer, Later, Sprout, or Meta Business Suite, we configure permissions and audit logs

Next step: We can stand up a pilot calendar in your tool of choice and baseline your workflow in one working session.

Ad platforms and conversion APIs

• Platform coverage: Meta for Facebook and Instagram, LinkedIn, TikTok, and YouTube. We handle account and business manager setup, pixel tags, events, catalogs, and offline conversions where applicable
• Conversion APIs: Meta Conversions API via server-side GTM or secure WordPress integration, TikTok Events API, LinkedIn Offline Conversions, and Google or YouTube Enhanced Conversions for leads, implemented with clear data mapping and privacy controls

Next step: Get a fast pixel/CAPI audit. We’ll outline gaps, fix misfiring events, and verify server-side signals. For deeper connections across tools, explore our AI Integrations.

CRM and data integration

• HubSpot and Salesforce: we pass form and chat leads with full UTM strings, original source, campaign, ad set, and creative. We map fields, set dedupe rules, and update lifecycle stages so sales knows what came from social
• Middleware when needed: Zapier, Make, or native webhooks to bridge gaps between your site, social platforms, and CRM, documented, tested, and monitored

Next step: We’ll run a test lead from ad click to CRM so you can see exactly what sales receives. Need advanced routing or enrichment? See our AI Integrations.

Reporting and dashboards

• Looker Studio dashboards, or your BI of choice, blending GA4, platform insights, and CRM data. Standardized KPIs by platform, plus site outcomes such as sessions, conversions, assisted conversions, and landing page performance
• Monthly narrative reporting that explains what we tested, what we learned, and what we’re changing next, delivered with the dashboard for context

Next step: Ask for a sample dashboard and KPI glossary to preview how we’ll report on what matters.

Every connection is documented with access controls, 2FA, and a change log, so you’re never locked out or left guessing. Ready to connect the dots for your team? Email jc@stlcodescape.com or call 314-657-7421 to schedule a 20-minute stack review.

Explore AI Integrations

How pricing works

Every social program we run is custom. Your monthly retainer reflects the mix of channels, content, and accountability your goals require—not a one-size package. We’ll co-scope the plan with you, show clear line‑item pricing, and right‑size it to the outcomes you care about (traffic, leads, sales)—no fluff, no surprise fees.

What drives cost

• Platforms managed: which channels we run and the role each plays in your funnel
• Content volume and formats: number of posts per month and the mix across static, carousels, Stories, Reels/Shorts/TikToks, long-form video, and copy, design, and motion needs
• Community management SLAs: hours covered, response times, escalation paths, and reputation monitoring
• Paid social support: from occasional boosted posts to full-funnel ad management, creative testing, pixels/events, and UTM structure
• Reporting depth: standard monthly dashboards vs advanced GA4 and attribution, CRM tie-ins, testing roadmaps, and landing page development
• Add-ons as needed: social listening, influencer or UGC coordination, on-site photo or video shoots, multi-language, contests or giveaways

Typical starting ranges, ad spend not included

• SMB Starter, $1,500 to $3,000 per month: 1 to 2 platforms, a strategic content calendar with a steady cadence of posts, baseline community moderation during business hours, boosted post support as needed, monthly report tied to site traffic and conversions. One-time onboarding or audit typically $1,000 to $2,000 — best for getting consistent and “pro” without going all-in on video.
• Growth, SMB plus or mid-market, $3,000 to $6,000 per month: 2 to 3 platforms, higher content volume including short-form video, business-hours response SLAs, structured boosted post plan or light paid support, GA4 and UTM hygiene, test log and insights, WordPress landing page support such as one per quarter. Onboarding typically $1,500 to $3,000 — ideal when you’re ready to prove ROI and scale what works.
• Performance, mid-market plus, $6,000 to $12,000+ per month: 3 to 5 platforms, robust video and creative iteration, extended community coverage, full paid social management, multivariate creative testing, advanced analytics and CRM attribution, social listening, dedicated WordPress landing pages and CRO support. Onboarding typically $2,000 to $4,000 — built for teams that want full-funnel growth and detailed attribution.

Most new clients start in SMB Starter or Growth, then we scale as results compound.

What’s included at every level

• Strategy and goals, brand guardrails, content calendar
• Asset creation for copy and design, scheduling, and publishing
• Pixel and UTM setup with clean tracking back to your website (so you see what social drives)
• Comment moderation and basic reputation monitoring
• Monthly reporting with next‑month action items
• A dedicated point of contact and clear approval workflow

How to get a custom proposal

• 20 to 30 minute discovery call to align on goals, audience, and resources
• Quick audit of your profiles, competitors, and analytics
• Scope options with concrete deliverables, SLAs, timeline, and investment
• Finalize your plan and kickoff (usually within a few business days of approval)

Ready to price your plan? Call 314-657-7421 or email jc@stlcodescape.com to book a short discovery call. Prefer a quick ballpark first? Send your social handles and target budget, and we’ll reply with suggested tiers and next steps.

FAQs: execution, approvals, and integration

Here’s how we run social day to day, so you know what to expect—and so your team can stay focused on the rest of your marketing. If you want a low-lift, high-visibility process, this is it.

Local and ready when you are. We’re St. Louis based and available for in-person planning or video days. Most teams can onboard in 5 business days. Want to see a sample calendar and reporting dashboard tailored to your business? Call 314-657-7421, email jc@stlcodescape.com, or request a custom plan at https://stlcodescape.com/.

St. Louis team, built for long-term partnership

Work with a partner who is close to your customers and easy to reach. Our social team is based in the St. Louis area, so you get strategy and day-to-day support from people who understand the local market, operate on your schedule, and can collaborate in person when it helps.

What you can expect

• A dedicated point of contact and simple, scheduled check-ins (weekly, bi-weekly, or monthly—your choice)
• Clear plans, measurable goals, and proactive updates, so you always know what’s happening and what’s next
• Flexible collaboration with your internal team or branding agency

How to reach us during business hours, Monday to Friday, Central Time

• Phone: 314-657-7421
• Email: jc@stlcodescape.com
• Office, by appointment: 2940 Melton dr, Arnold MO 63010

Prefer quick calls, clear email threads, or scheduled check-ins? We keep communication simple and consistent—so you always know what’s happening and what’s next.

Want to start the conversation or get a light channel review? Book a no-pressure 15-minute intro call—call 314-657-7421 or email jc@stlcodescape.com with a few times that work for you.

Ready to move? Share your social goals and handles, and we’ll follow up with next steps and a straightforward plan to get started.

Get your custom social plan

Ready to turn social into qualified site traffic and leads? Let’s put a plan in motion this week. Book a 20‑minute call or request a proposal—no hard sell, just a practical roadmap that ties social to measurable outcomes on your website.

Start with our 2‑minute intake (no obligation)

• Your goals: traffic, leads, sales, community growth, or support
• Platforms: Instagram, LinkedIn, Facebook, TikTok, YouTube, X, Pinterest
• Audience: who you’re targeting, such as locations, roles, or industries
• Content assets: brand guidelines, photo or video libraries, UGC, blog posts
• Timelines: launches, campaigns, events, or key dates

What you’ll receive within 3 business days

• A tailored plan with success metrics and KPIs such as reach, engagement rate, CTR, website sessions from social, assisted conversions, plus UTM tracking and GA4 notes
• A platform‑specific content approach with themes, posting cadence, formats like Reels, Shorts, and Carousels, and voice and creative requirements
• A reporting outline with a sample monthly dashboard, optimization cadence, and test plan, along with next 90‑day priorities and investment options

When you’re ready, we can execute the plan end‑to‑end—content creation, scheduling, community engagement, and monthly reporting—so social keeps fueling your website without adding to your plate.

Prefer to talk first? Give us a ring at 314-657-7421 or drop a note to jc@stlcodescape.com. We’re St. Louis based and happy to meet in person whenever it’s helpful. Ready now? Start the 2‑minute intake and get your custom plan on the calendar at stlcodescape.com.